Link Building Strategies

Google is testing using different colored map pins in the map embed within Google AI Mode. The map pins can be in red, blue, yellow and maybe orange? View the full article

As you may have heard, the latest AI-powered web browser launched yesterday, the much-anticipated OpenAI ChatGPT web browser. OpenAI named its web browser Atlas. The built-in search features seem to be mostly powered by Google Search, for some reason.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI released its web browser named ChatGPT Atlas...View the full article

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology have drastically changed over the years.View the full article

The Google Search Console performance reports seem to be stuck and not updating since October 19/20th for all profiles and websites. The weird thing is that the 24 hour view does seem to have data but when you view it over the 7 day filter, it doesn't show anything from October 19th and onwards (some see October 20th).View the full article

Google Business Profile performance reports seem to be missing a chunk of call data from last week. The call data is missing from October 14 through October 16, 2025.View the full article

Google has updated AI Mode for fantasy sports including adding in integration with FantasyPros. And OpenAI has improved the GPT-5 Instant model for signed-out users.View the full article

Google held the Search Central Live event in Dubai just a couple of days ago. It seems like the vast majority of what was presented at the event was presented at prior events. But I wanted to share that Google again said that links or site moves or technical SEO won't fix your rankings if you have overall quality issues with your site.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console performance report chart is stuck. Google again says you can't fix quality issues with links...View the full article

Google is testing showing the option ot track price changes for hotel results by email. We saw Google announce a similar feature back in March but now it is showing in the local hotel pack results in core search.View the full article

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under campaign settings.View the full article

Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business.View the full article

There may be an undocumented Google user agent named GeminiiOS. GeminiiOS is apparently used when a user clicks on a source link from the Gemini app on their iPhone.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console has a new query grouping report...View the full article

Google added a very useful feature to the Google Search Console Insights report named query groups. It does what it is named, it groups similar queries together as one, so you can see how your site is performing for that specific topic, instead of individual queries.View the full article

Google has expanded access to the Google Business Profiles' what's happening feature to multi-location restaurants and bars in the United States, the United Kingdom, Canada, Australia, and New Zealand. When it launched in May it was only available for single-location restaurants.View the full article

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface.View the full article

Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type.View the full article

Google's John Mueller was asked what is the best CMS, content management system, is for SEO and ranking well on Google Search. John replied that all the modern CMS platforms are fine and there are no big differences, SEO-wise, between any of them.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local reviews are disappearing...View the full article

I believe generally when you search Bing and get a Copilot answer at the top, Bing will just immediately show you the answer. Now, Microsoft is testing an animated response where Bing writes out the answer like a chatbot.View the full article

This week, surprise - surprise, we covered more Google Search ranking volatility. OpenAI launched its web browser, ChatGPT Atlas - it uses Google. Google Search Console performance reports are stuck...View the full article

We covered Google testing using AI to generate snippet summaries and snippet descriptions, but all of those had a Gemini logo next to them, as to label them AI-generated. Now, Google was caught not showing the AI-label on these AI-generated descriptions in the search results.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing showing a "Get Google QR" code button when you search for your business in Google Search. This button is with the Edit Profile, reviews, photos, posts, performance, and other buttons you see to manage your Google Business Profile. View the full article