Link Building Strategies

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google reported earnings last night and their ad revenue continues to grow...View the full article

Initially, when Yahoo Search launched AI-generated answers, they did not contain sources or links. Now it seems Yahoo is adding "Learn more" links to these AI answer boxes in Yahoo Search.View the full article

Here is a recap of what happened in the search forums today...View the full article

John Mueller from Google said on Bluesky that he sees some SEOs over-focusing on the tiniest SEO metrics and that they should spend their time focusing on more important things.View the full article

Google has been using AI to write parts of the knowledge panels for some time now. But now it seems, when Google does that, it will show references and link cards, like it does in the AI Overviews.View the full article

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a "small change" that "will not harm measurement performance."View the full article

Google has released version 2.9 of the Google Ads Editor. This new update brings a number of new features including support for manager account (MCC) owned labels, shopping ads on excluded brands, age exclusions in PMax campaigns, enhanced CPC deprecation, multi-tab export/import to Google Sheets, ad previews for RSA and asset groups and more.View the full article

Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions...View the full article

The Financial Times has a detailed interview with the newish Head of Google Search, Elizabeth Reid. The interview can be gated, so here are some of the quotes that stood out most to me from this interview.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains. View the full article

Google Search is showing a snippet that has a date in the future. Normally the snippets have dates from the past; such as this content was found by Google X days or Y hours ago. But this one is now showing "in 7 days" from now.View the full article

Google is now using a much larger font for the knowledge panels shown in Google Search. The font size looks jumbo and it does not seem to be test, it seems to be live - I think.View the full article

Microsoft is testing adding a new box to the knowledge panels within Bing that show related searches. This is obviously to encourage searches to do more queries, to generate more ads and more revenue. Or maybe to help searchers find a more diverse set of topics to search for.View the full article

As you know, Thursday, March 13, 2025 at around 12:30 pm ET Google announced the March 2025 core update, the first core update of the 2025 year. I was expecting to see a lot of volatility by now and while we are seeing some sites report volatility, it does not feel as widespread or heated as a normal core update - YET.View the full article

Google's Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning. Google has not yet confirmed the issue but I see a number of complaints from advertisers starting at around 8 am ET.View the full article

A new report released by Rand Fishkin at Sparktoro with the help of Datos' panel measure web browser activity showed that about 1/3rd of active web users don't use Google all that much, by that much it means they only do 1-20X searches per month.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google increased the negative keywords for PMax from 100 keywords to 10...View the full article

Google has updated its Google Ads review process policy documentation to clarify that it uses both AI and human evaluation for removing ads, assets, destinations, accounts and other content that goes against the Google Ads policies. View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has this feature in its search results that lets you find results based on the images you've view within Google Image Search. It places this button in the search results that reads, "Find results based on images you've viewed" with a link to "more like these."View the full article

Google seems to be no longer showing the events carousel, event rich results, in the desktop search results. I see them on mobile search but I cannot trigger them on any browser on desktop search.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Local Service Ads opts advertisers into booking links, by default...View the full article

Here is a recap of what happened in the search forums today...View the full article

Google can show search ads with video formats. I mean, Google has been doing this for a while now, but they are kind of rare to see. This latest one is a video ad from Adidas.View the full article