Link Building Strategies

Here is a recap of what happened in the search forums today...View the full article

Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an update. I suspect the update and volatility started a couple of days ago, maybe on Monday, November 24th.View the full article

Google's John Mueller said that rewriting AI content by a human won't change the site's ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.View the full article

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one account, the Ads Advisor responses can mix advice from one chat you had about one client account, to a new chat on a totally different client's account.View the full article

Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks.View the full article

I know Google said on November 18th that Gemini 3 was "shipping in Search on day one." But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, "We've just shipped intelligent automatic model routing to Gemini 3 Pro for your toughest questions in AI Mode."View the full article

The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is "pretty active on launch day trying to understand what's working."View the full article

OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.View the full article

We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more complex queries...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had a lot, I mean, a lot of Google search ranking volatility this week - a Thanksgiving Google update...View the full article

Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any issues with indexing.View the full article

As you know, Google finally launched custom annotations within the Google Search Console performance reports. Well, one issue we noticed is that it does not allow for adding annotations for data it does not have yet, like for today. Today, Google rolled out support for current/future dates.View the full article

Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and then sunset on September 30, 2023. Google Ads may be bringing it back or making something new within Google Ads named Website Optimizer.View the full article

Google is testing using inline, hover-style links for citations in the AI Mode results. When you hover your mouse cursor over the link card, it will hover the link card sources over the answer. View the full article

Google is testing a new widget at the top of the Google Discover feed. It is called "Top Searches," and it will randomly show some of the top searches across Google Search. And guess what, when you click on them, it takes you into AI Mode, not Google Search.View the full article

Google is reportedly working on a new Gemini App user experience, which it is calling 2.0. The company is putting "huge investment" into this update of the Gemini user experience but we are not sure when this new look and experience will be released.View the full article

Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season. We have Christmas, Hanukkah and Kwanzaa coming up really soon now and since it is December 1, Google posted the Doodle.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States. Google said this goes into effect as of December 1, 2025.View the full article

It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format...View the full article

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping campaigns within Google Ads.View the full article

Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, Location targeting improvements and Autogenerated assets in Responsive Search ads.View the full article

Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some businesses are seeing 50% declines or more because of the local pack change.View the full article

Rajan Patel, the VP of Engineering for Search, said on X that Google is making "changes to ranking" to remove prediction content from showing up in the Google Search top stories and news sections. This comes after some sites are posting "prediction" content, predicting that some sports trades may happen, that have not happened yet, and those "stories" show up in the news section as actually having occurred. View the full article

Here is a recap of what happened in the search forums today...View the full article