Link Building Strategies

Google has updated its manual actions documentation around site reputation abuse, to expand on the next steps and actions you can take if you receive this manual action. Google now more clearly says that you should not block that content with your robots.txt file, if you use the noindex rule.View the full article

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords.View the full article

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the configuration and set up of Search Max with a beta label on it.View the full article

Microsoft Advertising is reportedly testing a new reporting template design, which is refreshed and looks new to look at. The new design is under the reporting and then templates section of the Microsoft Advertising console.View the full article

Microsoft is testing a new format for an AI Answer or AI Summary in the Bing Search results. This shows the AI generated answer as a list of terms that can be expanded and clicked on to generate a new search result set.View the full article

Google is now testing a new accommodations carousel in the search results for hotel-related queries. The new accommodations carousel shows up under the hotel pack.View the full article

Apple has made some updates to its Applebot documentation, primarily explaining the difference between the normal Applebot crawler and the Applebot-Extended crawler. To be clear, Applebot-Extended is not new, Apple introduced it about a year ago but Apple wanted to clarify how blocking Applebot-Extended impacts Applebot, if at all.View the full article

Fabrice Canel from the Microsoft Bing team told SEOs that instead of focusing on traffic and rankings, they should focus on conversions and click value. He said on X, "SEOs should focus on conversion."View the full article

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.View the full article

As you know, Google is okay with linking its AI Overviews back to more Google Search results. But is Google okay with linking the same query, to the same query, over and over again, through the AI Overviews?View the full article

For some Google searchers the ability to go to page two of the search results is simply not possible. The classic Google pagination bar is missing at the bottom of the results for some searchers.View the full article

I don't know if you might also like this, you probably won't but Bing is dropped ads in their featured answers, featured snippets. They are calling these ads "You might also like."View the full article

Google Ads has a new option for getting support, at least, for some advertisers. This option is named "Get a call," and it is addition to call us, chat or email support. Google is also trying a way to text for help.View the full article

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as long as the ad is in a different ad location. Google was just experimenting with this earlier and now it is officially going to be allowed.View the full article

Now that the Google March 2025 core update is done, I wanted to share some polls I spotted on this update, including some I posted myself. The theme is, most said their rankings stayed the same, while many saw declines and improvements with the update. Which tells us, this was a normal core update.View the full article

19 months ago, Google released a feature named SGE while browsing, and later changed it to AI while browsing. Well, that feature is no longer - Google has deprecated it and put it in the Google graveyard.View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

Google seems to have dropped showing the number of reviews are on a page, the review count, next to the review stars, for non-shopping/e-commerce pages. Google Search is now showing rating review values when using AggregateRating mark-up.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing adding links to AI Overviews that generate clicks, but these links go to Google Search...View the full article

For the past few years or so, Google has had a more detailed, almost survey-style review questionnaire for some local results, especially restaurants. Now, according to Claudia Tomina, Google has expanded the questions it asks on those surveys.View the full article

We've seen the clipable coupons within the search results for several years now and in store listings and many places, but have we seen them in local knowledge panels? Maybe, I am not sure.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing placing vertical gray bars by the search results titles and descriptions, indenting them in a bit, for stylist purposes. I am not sure what this adds to the search results, but Google decided to test it.View the full article

Google added returnPolicyCountry to the return policy code examples within the Google Merchant Center structured data document. This is because Google requires returnPolicyCountry for MerchantReturnPolicy.View the full article