Link Building Strategies

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen.View the full article

Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of his MCC accounts.View the full article

Here is a recap of what happened in the search forums today...View the full article

Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carousel.View the full article

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about.View the full article

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes.View the full article

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?View the full article

Google's John Mueller warned one site owner not to load "not available" in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not exist, preventing indexing and ranking in Google Search.View the full article

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers."View the full article

We covered the topic of markdown files before but now we have more commentary from official representatives from Google and Bing on the topic. In short, they call markdown files messy, it can cause issues with finding errors, cause more crawl load and either way, the search engines use what people/humans can see over what bots can see.View the full article

Google AdSense has ended its Parked Domains (AFD) as an ad surface within the Search Partner Network effective February 10, 2026. Google wrote, "Parked Domains (AFD) will cease to be an ad surface within the Search Partner Network effective February 10, 2026."View the full article

On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.View the full article

Here is a recap of what happened in the search forums today...View the full article

This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Google Search and ChatGPT...View the full article

Last November and December, Google announced a slew of new features for Google Search Console. But it seems like most of us still do not have access to those features.View the full article

Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.View the full article

Google's John Mueller said he still recommends you have visible anchor text for your links in order to "provide more context for search engines." Don't just use title elements in the link attribute; make sure the link has actual visible anchor text.View the full article

Google Ads now has a new recommended experiments box in the Experiments page. This should offer you customized and personalized recommendations that Google Ads thinks you should try based on your account setup and performance data.View the full article

Google announced a new ad unit for AI Mode for shopping ads which promotes retailers. Google also launched Veo 3 support in Google Ads Asset Studio. Plus Vidhya Srinivasan, VP/GM of Ads & Commerce at Google, published her annual letter to the industry on the Google blog.View the full article

Earlier this month, we reported that Google updated two of its help documents around Google's crawler file size limits. Well, Google made a clarification to one of those documents the other day after some confusion within the SEO industry.View the full article

Google announced a number of updates to help people find and remove personal information and sensitive imagery about themselves from Google. But you would need to give Google this information first, so Google can find it and then remove it.View the full article

A couple of weeks ago I reported Bing was beta testing a new AI performance report within Bing Webmaster Tools. These reports are now available as a public preview for all to see. Plus, Bing Webmaster Tools has a whole new slick design.View the full article

Here is a recap of what happened in the search forums today...View the full article

The Google Chrome team announced its early preview of WebMCP, "a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, reliability, and precision," André Cipriani Bandarra from Google wrote.View the full article

Google is rolling out UCP, Universal Commerce Protocol, powered checkout in AI Mode. This launched as part of the Google Ads news from yesterday, and you can now see it in AI Mode for products from Etsy and Wayfair.View the full article