Link Building Strategies

Ginny Marvin, Google's Ads Liaison, said that the Google Ads team is working on improvement the advertiser support experiences and some improvements have been rolling out. "There are ongoing efforts to improve experiences and outcomes for the millions of businesses and agencies around the globe that use Google Ads," Ginny Marvin wrote on X.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing replacing the local pack in the search results with AI Overviews...View the full article

Google Ads has updated its interface for when you select when you want your ads running in specific regions/locations. Now, it has a button to "add locations in bulk," which should help you add locations faster.View the full article

Microsoft Advertising's team posted its monthly recap of what is new with the Microsoft Advertising platform. There are new items across Shopping campaigns, audience ads, and Performance Max (PMax) management and more.View the full article

Google Search is not just having its AI Overviews link back to itself but also search features like Things To Know. This is all while Google touts how it is seeing impressive growth in search results (artificially inflated?) and while supposedly prioritizing traffic to publishers (made up also?).View the full article

Google is testing a "contactless" label in place of the curbside pickup labels in the shopping search results. The curbside label became popular during COVID and has stuck around as a convenience factor for shoppers after.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI added shopping search features to ChatGPT Search...View the full article

Google needs even more queries, the 10% growth isn't enough, so Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. We've seen variations of this within the AI Overviews, but now they are testing them at the top of the AI Overviews.View the full article

Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google told us it would be coming and then we saw the Google Ads Editor add the feature in version 2.9. And now, some are seeing it in the Google Ads advertiser console user interface. View the full article

Google's John Mueller was quick to debunk a claim that owning an .esports domain will have no positive SEO effect. He said on Bluesky, "There's no positive SEO effect from a TLD like that."View the full article

Google seems to be testing hiding the citations, link icons, for the AI Overviews default view. So when the AI Overview first loads in the Google Search results, the link icon is hidden.View the full article

Microsoft is testing a new design and user experience for the Bing sitelinks and related searches. The sitelinks have this hover over shadow effect, while the related searches go from a rounded pill design to line separator design.View the full article

Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.View the full article

Google will stop showing reviews and ratings on school listings in Google Search and Google Maps. Google Business Profiles said, "Starting April 30, 2025, your school's associated Business Profile will no longer allow reviews and ratings."View the full article

Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google's Ads Liaison, confirmed this with me on X last night.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google sent out a notification that it will automatically opt you into using content from your email campaigns to help Google know what to show in Google Search, Shopping, and Maps. It will look for content around new arrivals, sales or ongoing promotions, social media profiles, and others.View the full article

Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We've seen images in sitelinks before, numerous times, but here is a version of them in the ads extension.View the full article

Google seems to be testing linking the "Reviews" button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the local panel on the right side, and then click on "reviews," you are taken to an AI Overview result.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility is heating up now...View the full article

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at Google Search.View the full article

Google seems to have added a new section to music knowledge panels named "Behind the music." It seems that this is generated using Google's Gemini AI and gives you a bit of background on the song.View the full article

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing a new link feature in the search results, it is in the form of a link box, in the search result snippet, that when you click on it, it anchors you down on the page to a specific portion of that text.View the full article