Link Building Strategies

Here is a recap of what happened in the search forums today...View the full article

A month ago, we reported that Google Business Profiles support was backlogged and delayed. Well, the delay is not getting any better. Victoria Kroll from Google posted an update on Friday afternoon in the Google Business Profiles to inform us that the delay is still there.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI added shopping search features to ChatGPT Search...View the full article

Here is our monthly Google Webmaster Report - the May 2025 edition - where I summarize the past 30 days or so of the big organic Google related news in one place. Google did not have any official Google ranking updates but we sure did see several days of intense ranking volatility.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google's John Mueller said having "four identical links on a page to another page seems fine & common to me." He said, don't worry if you have that in your navigation, and implied it won't have an impact on your SEO.View the full article

Last week, Google sent out a bulk load of reverification requests to Google Business Profiles. Well, according to Google's Rick Saxe, it was a bug and the bug should be fixed as of the past day or so.View the full article

Google held another Google Creator Summit where they invited 7 creators on a fully paid expense trip to their Washington, D.C. office to spend the first two days in some larger Small Business Summit and then day three with Danny Sullivan, Paul Haahr and I believe HJ Kim from the Google Search team.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode is now out in the wild, drops waitlist...View the full article

Bing is testing a pill-shaped favicon design, like Google did a lot last year, and showing both the site name and the favicon in the pill design.View the full article

Google added a new way to search for your products in the Google Merchant Center console. There is a new search button named "Search for Products" that you can click on and will let you pick from a pre-defined set of searches or you can type your own search.View the full article

Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what is changing with Google Ads. The interview is about an hour and is well worth watching or listening to.View the full article

Google's John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those hreflang tags so that there is no redirect.View the full article

About a week ago, if you searched for mortgage related math questions in Google Search, Google stopped giving you the answer. Google first introduced its mortgage calculator features a decade ago but suddenly the features disappeared last weekend.View the full article

Google hosts events around the world for SEOs, content creators, webmasters, site owners and marketers named Google Search Central Live. They've been doing it for years and I've attended many over the years. This is the first time the event was held in the new St. John's Terminal, which is made to impress - let me say.View the full article

I am hearing reports that the Google Search Console API and tools that use the API, including Big Query exports, bulk exports and third party tools, are stuck with data from April 22nd but nothing sooner. It seems like there is something stuck in the data pipes within the API.View the full article

As you know, Google is okay with linking its AI Overviews back to more Google Search results. But is Google okay with linking the same query, to the same query, over and over again, through the AI Overviews?View the full article

To be honest, this seems more like a quirk than a test, but Sachin Patel spotted Google showing three rows of Google Shopping Ads in the Google Search results. We've seen two rows on mobile search previously and now three rows on desktop search.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility is heating up now...View the full article

Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen, conversions, LSAs, and more.View the full article

Google has confirmed that Apple will be adding its Gemini AI service to Apple Intelligence by the end of 2025, reports are saying. We knew this would happen but we should also expect Apple to add not just Gemini but other AI services to Apple Intelligence. View the full article

Google is testing showing favicons logos in its shopping ads, in the carousel of sponsored product results. Ginny Marvin, Google's Ads Liaison, confirmed this with me on X last night.View the full article

Google is testing moving the AI Overviews from the top position of the search results page (also known as position zero), to the middle of the search results page. We saw Google test this with featured snippets over the years, so it makes sense Google would test this with AI Overviews.View the full article

Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They can pick from up to six different settings depending on top/bottom or side anchor ads.View the full article

Microsoft is testing removing its name, i.e. Microsoft Bing, next to the logo in the Bing Search bar. Normally the search bar has the Microsoft Bing name next to the logo on the left side of the search bar, now Microsoft is just testing showing the logo.View the full article