Link Building Strategies

Did you know that the Google AI Overviews link citation paperclip icons are blue before you click to see more of the overviews and then after you click on them, that icon turns to a gray color.View the full article

Google seems to be testing links in AI Overviews, that link to more AI Overview responses. These recipe AI Overviews linked to entities that then load a hybrid knowledge panel with an AI Overviews.View the full article

Google AI Mode has this feature where you can ask about a specific product, it is called "Ask about." Now when you hover over a product, the "Ask about" will overlay so you can more easily trigger the feature.View the full article

There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them.View the full article

A few weeks ago, we reported Google was exploring ways to allow sites to opt out of showing up in Google's AI features, like AI Mode and AI Overviews. Google's Sulina Connal said at the FT Strategies News in the Digital Age conference that this is a "huge engineering project."View the full article

Here is a recap of what happened in the search forums today...View the full article

There is a bug impacting a number of Google AdSense publishers where the anchor and vignette ads won't close for users. This has been an issue since February 13th and Google is reportedly working on a fix for the issue.View the full article

Google is losing one of its main sources of information for its Knowledge Graph, the CIA World Factbook. This was a reference resource produced by the Central Intelligence Agency between 1962 and 2026 with almanac-style information about the countries of the world.View the full article

Google Ads is now showing in the "When and where ads showed" report, the ability to see PMax, Performance Max, reporting. So you can see the placement, type, network and impressions you are getting from your PMax campaigns.View the full article

Google Ads may be automatically enabling paused keywords in your advertising accounts. I am waiting for a statement from Google on this but there are reports that this is being done through the low activity system bulk changes.View the full article

Earlier this month, we covered Google testing what we called contextual overlay link cards in AI Overviews and AI Mode. Well, Google officially began rolling them out yesterday, and they are more like hover-over pop-up link cards.View the full article

Google has finally fully rolled out the Google Search Console AI-powered configuration tool. Google wrote on LinkedIn, "The Search Console's new AI-powered configuration is now available to everyone! Have you already tried it?"View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is rolling out an update for Google Ads advertisers to certify for some cryptocurrency and complex speculative financial products. This is "incrementally to all advertisers over a period of time and not all advertisers and certification applications will be affected immediately," Google wrote.View the full article

The other day, Google released the Google Search Console AI-powered configuration tool and we continued to wonder when the other features, like branded queries and the social channels would go live. Well, Google's John Mueller confirmed Google is still testing those two features before they are more fully rolled out to more users.View the full article

There has been an uptick in complaints from businesses around Google local reviews disappearing or being removed. We had something similar last October and it was fixed in December and now I am seeing more complaints about reviews going missing.View the full article

Google's John Mueller responded to a concern about having bad title tags and how that might impact your site in Google Search. He said on Bluesky "I don't think our systems have a "we don't like this one guy's titles" filter."View the full article

Google has added 53 new languages to AI Mode, which means the AI Mode works in just under 100 languages. This was announced by Nick Fox from Google on X yesterday.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google may be testing a new ad unit named Sponsored Places. I think this is new, I mean, have any of you seen this before in the search results? Instead of it saying "Sponsored results" or a local pack with sponsored listings.View the full article

Google has added a new attribute to the Google Merchant Center availability options within vehicle listings. The new one is named "Build to order" and only works for Google Vehicle ads.View the full article

Google seems to be rolling out a new format for some of the AI Overviews it shows within search. This format shows a drop-down, expandable, accordion-style interface that you can expand to show more.View the full article

Google announced it updated AI Mode to link to more recipe sites and bloggers. "Starting today, when you search for meal ideas like 'easy dinners for two,' you can tap on the dish to see links to relevant recipe sites, plus a short overview of the dish to help with inspiration," Robby Stein from Google said on X.View the full article

Google is testing a new AI Mode widget within the main search results that drives searchers away from the core search results and recipe listings/cards and into AI Mode, which then shows those horrible AI-generated Frankenstein recipes.View the full article

Here is a recap of what happened in the search forums today...View the full article