Link Building Strategies

Google announced it has deprecated the Account level control for non personalized ads within Google AdSense's settings in privacy and messaging. Instead, Google said "use the IAB TCF framework for collecting and communicating users' consent decisions in the EEA, UK, and Switzerland."View the full article

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.View the full article

Google AdSense has a new version of rewarded ads - not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.View the full article

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization.View the full article

Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to "help you better understand, prioritize, and resolve your issues."View the full article

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will soon not be respected.View the full article

Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other AI Chatbot providers to include AdSense ads in their chat responses.View the full article

Google said it again - structured data does not help your site rank any better. John Mueller of Google said this on Bluesky, "Structured data won't make your site rank better." He said, all it is "used for displaying the search features listed in" this search gallery document.View the full article

19 months ago, Google released a feature named SGE while browsing, and later changed it to AI while browsing. Well, that feature is no longer - Google has deprecated it and put it in the Google graveyard.View the full article

Google has officially announced Google AI Mode, after hearing rumors about it for months and then seeing leaked screenshots of it a few weeks ago. Google said AI mode gives you more advanced reasoning, thinking and multimodal capabilities so you can get help with even your toughest questions.View the full article

About 30 minutes ago, Google sent out a batch of invites to its new AI Mode. I was one who got that email but when I click on the "try now" button, it still tells me I am on the waitlist and I can't access it just yet.View the full article

Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.View the full article

No surprise here - Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that they will be "explore bringing ads into" Google AI Mode.View the full article

On Friday, I reported on some folks gaining access to agentic features in AI Mode. Well, Robby Stein from Google announced later that day that anyone in the US can now opt into Agentic capabilities in AI Mode.View the full article

A month ago, Google announced new agentic (agent based) features for AI Mode. Well, some are now seeing this live in AI Mode, specifically making reservations at recommended restaurants. View the full article

When you go to the Google AI Mode home screen, the quick way to do that is to go to google.com/ai. You may see a small disclaimer under the search box that says "Based on your Google activity."View the full article

In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).View the full article

Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to "more than 35 new languages and over 40 new countries and territories."View the full article

Google has updated AI Mode for fantasy sports including adding in integration with FantasyPros. And OpenAI has improved the GPT-5 Instant model for signed-out users.View the full article

Google's Robby Stein announced three new agentic capabilities within AI Mode - (1) booking event tickets (2) booking beauty appointments and (3) wellness appointments.View the full article

Google announced that AI Mode now lets you search by uploading a photo or image from your device. Before the new AI Mode only allowed you to search with text, but now, like you can with other Google Search features, you can use multimodal capabilities in Lens with AI Mode.View the full article

Google is testing using the italic font type for the links in AI Mode. So the links have a bit of a slant to them, compared to the other text in the AI Mode response.View the full article

Google announced it has updated the links in AI Mode to encourage searchers to click more. Google also introduced contextual introductions to embedded links in AI Mode responses.View the full article

Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without having to opt into it within Search Labs. Plus, Google is testing a number of new features in AI mode including Deep Search, Live Search, personal context, custom charts, AI shopping and yes - Agentic features.View the full article

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at Google Search.View the full article