Link Building Strategies

Google is testing adding price labels on top of the product images within AI Mode results. I tried to replicate this but I was not able to, so it seems like a test. View the full article

On March 23, 2026, Google will update its Google Ads Gambling and games policy to say that your overall account must demonstrate good policy health to be eligible for gambling and games certification. Meaning, you need to have a good account history and have a number of violations on your account.View the full article

Google is rolling out a new billing report within Google Ads. The new billing report gives you line-by-line view of your Google Ads invoices. View the full article

Here is a recap of what happened in the search forums today...View the full article

Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. "I am beyond excited about Microsoft Advertising's new Ad Preview Hub! This is GA and should be live in your accounts in all markets," Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn.View the full article

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign performance," Google wrote.View the full article

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.View the full article

The Google Search rankings continue to be super volatile and heated even through today. This started back throughout most of January and it has really heated up even more so since January 21st or so.View the full article

Google has updated its tips to get more reviews help documentation with a new section on tips to write better review replies. This section includes how to make your replies positive and relevant and a section on giving helpful responses to negative reviews. View the full article

Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and conversion controls - plus much more.View the full article

Google is testing showing third-party endorsement content on Search ads, a Google Ads spokesperson confirmed. This "third-party endorsement content" may include content from third-party websites under the ad description, including the site's name, logo, and a short endorsement from that site.View the full article

Several weeks after Google rolled out support for Preferred Sources globally, Google added official help documentation for site owners to use to help them understand what it is all about and how to encourage their readers to subscribe to your site as a preferred source.View the full article

Before the December holidays, Google posted a notice that review appeals for Google Business Profiles were delayed. Well, Google just removed the notice, which likely means the extended delays for review appeals are no longer an issue.View the full article

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images.View the full article

Here is a recap of what happened in the search forums today...View the full article

I ran a poll yesterday on X asking Would you block Google from using your content for AI Overviews and AI Mode. About 33% of the over 350 responses said they would block Google from using and showing their content in the AI search experiences. 42% said they would not block Google and 25% are not sure yet.View the full article

Google seems to be testing showing up to 10 sitelinks on some of the search result snippets. Normally, Google will show about 4 sitelinks, but here Google is showing 6 more.View the full article

Google is moving the Google Ads verification page to a new section within the Google Ads console. It is moving to the Admin, then Policy and Account section.View the full article

We covered the topic of Google's AI Frankenstein recipes and how bad it is for recipe bloggers and publishers. But when you have Google's Personal Intelligence serve up these Frankenstein chunks of content, it makes it so much worse.View the full article

Google is testing the ability to add color to your search results page with a color palette picker. There is this palette icon at the top of the results that when clicked on says "Add a splash of color to the top of Search," and "Pick color." View the full article

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes based on UK's Competition and Markets Authority (CMA) new requirements for Google Search.View the full article

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences.View the full article

Google AI Overviews are now being powered by Gemini 3 globally, by default. Robby Stein, VP of Product, Google Search announced, "We're making Gemini 3 the new default model for AI Overviews globally, so you get a best-in-class AI response right on the search results page, for questions where it's helpful."View the full article

Google made it official, now Google Search AI Overviews will let you do a follow up question after clicking on the "Show more" button and that follow up question will take you directly into AI Mode. This will no doubt lead to less clicks to your website and more traffic into Google AI Mode.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is exploring ways to let us block our content from being used in AI search...View the full article