Link Building Strategies

Microsoft was caught testing way too many ads on its Bing Search results page. I saw 9 ads and only two organic/free listings on the page for a query on [garage door repair].View the full article

Google hosts events around the world for SEOs, content creators, webmasters, site owners and marketers named Google Search Central Live. They've been doing it for years and I've attended many over the years. This is the first time the event was held in the new St. John's Terminal, which is made to impress - let me say.View the full article

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will soon not be respected.View the full article

Google is promoting AI Mode in its search results with a large banner ad. The banner ad says, "New! Try Al Mode. Get Al-powered responses & ask follow-ups with a new experiment. Try now..."View the full article

There are tons of complaints in the Google Business Profile Help Forums about a bug during the setup process of a Google Business Profile. When you get to the screen about adding your phone number and website address, the next button won't take you to the next screen - it just won't let you go to the next step.View the full article

Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter before that was up 18%, then 19% but before than it was 12% and 8%.View the full article

Google is testing a feature to let you get notified if there is a deal for the product(s) you are searching for directly in Google Search. It is named "Track deals from this search" and it has a slider to toggle on the notification.View the full article

Microsoft seems to be serving produt and shopping results within the Bing Copilot Answer boxes. When I first saw this I thought this was a bug, but it keeps happening and I can replicate this.View the full article

We've seen a similar format in the Google Shopping results with a show more button to show more shopping ads but now we are seeing something similar within the main Google Search results. Google is testing overlaying a show more button on the second row of Google Shopping ads in the main search results.View the full article

Google's John Mueller said if you have hreflang tags that point to a 301 redirect, it is probably okay. But you probably also want to automate the process of setting up those hreflang tags so that there is no redirect.View the full article

I am hearing reports that the Google Search Console API and tools that use the API, including Big Query exports, bulk exports and third party tools, are stuck with data from April 22nd but nothing sooner. It seems like there is something stuck in the data pipes within the API.View the full article

In my Friday video, I mentioned some more volatility heating up on Friday morning and I promised to cover it if I see more signs of that update. Well, many of the other tools noticed volatility around April 25th, this past Friday, in addition to the 22nd and 23rd volatility we covered earlier last week.View the full article

Google has finally rolled out API access to its 24-hour data feed of Search Performance data. And it is two days more than we expected, with Google giving us this hourly data for the past 10 days, not the initial 8 days that Google promised us.View the full article

Microsoft is testing adding a read more link to the Bing Copilot Answers in Bing Search. The read more link will expand the answer to show more content, generating a more detailed and longer answer for your query.View the full article

Here is a recap of what happened in the search forums today...View the full article

It's been about a week and what would be do without reporting on yet more Google Search ranking volatility... I am seeing signs of a Google Search ranking update and volatility over the past 24 hours, maybe kicking in April 15th through April 16th, today.View the full article

On Friday, Google published its findings from its experiment of removing some EU news publishers from its search results. The results said that Google had no visible loss of search ad revenue when the news publishers were removed.View the full article

As a reminder, the Google March 2025 core update touched down on March 13th, and as Google said, not before. And while many sites were hit super hard in the early days, the net of this update didn't seem as wide as other core updates. Now, I am seeing the third-party tracking tools explode this morning - but is it a tool issue or real core update volatility being detected?View the full article

Google Search Console's API will soon add support for the 24-hour hourly data view, plus, this will give you access to not just the past 24 hours but the past 8-days by hour. View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility may be heating up today...View the full article

Google is testing a new recipe search feature that seems to be powered by AI Overviews, it also seems to be a Search Labs feature. This allows you to see recipe ideas, then filter by recipe replacements, ingredients, in this carousel format style.View the full article

Here is a recap of what happened in the search forums today...View the full article

We had more ranking volatility with the Google Search results, this time we reported on it on Thursday. There are some rumors of a local update where Google would remove an organic listing when it shows in the local pack...View the full article

Google said it again - structured data does not help your site rank any better. John Mueller of Google said this on Bluesky, "Structured data won't make your site rank better." He said, all it is "used for displaying the search features listed in" this search gallery document.View the full article

Google has been rolling out its new full-width redesign of Google Discover. But the issue is that it is taking publishers' images and cropping them to fit this new width. View the full article