Link Building Strategies

Google's John Mueller responded with SEO advice on how a company can use two different TLDs for its company. The company wants to use the .co.uk for normal search and web traffic but .digital as a TLD for some of its marketing campaigns.View the full article

Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way - consistently and quickly, without much human intervention. Yea, does this seem like something that might be against the Google Search guidelines? View the full article

Google seems to have fixed a bug with inviting others to access your Google Ads account. This bug appeared about a week ago and it Google seemed to start to roll out a fix for this bug on Friday.View the full article

Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I've been saying since the num=100 parameter change, it has been harder to validate those feelings, but based on the chatter I have been seeing in the SEO community and some of the third-party Google Search tracking tools, I think there was a Google update around November 7, 2025.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates...View the full article

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion.View the full article

Google announced it has added Waze ads inventory to Performance Max for store goals campaigns and Channel performance reporting is now available in all Performance Max campaigns in Google Ads.View the full article

Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's Rose Yao announced Google Finance added live audio, instant transcripts and AI insights.View the full article

Google added a new navigation button to Google Merchant Center labeled "Creative Content." I believe this is where you access Product Studio, and all your videos and assets for your Merchant Center campaigns.View the full article

As VP of Engineering for Search at Google, Rajan Patel said months ago - "We're experimenting with various approaches to X in Discover." Google has been super busy with testing various approaches to Google Discover. Here are some of the more recent tests I found via Damien (andell) and Gagan Ghotra over the last few weeks.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped a number of search features and structured data types...View the full article

Google's John Mueller announced Google is "simplify the search results page" by removing "some features that aren't being used very often and aren't adding significant value to users." This means more structured data types will be removed, but for some reason, Google did not specify exactly which ones are going away.View the full article

Google is testing a tinted brownish/yellowish background color for the search results page. It turns the white background into a brownish/grayish/yellowish background and then the gray boxes into a darker color.View the full article

Google updated its Circumventing systems policy to add a new section for Advertiser verification. In short, and as Google wrote, "Providing false or fraudulent information as part of our Advertiser verification programs is not allowed."View the full article

Google seems to have added a download option to the Google Merchant Center promotions section. when creating promotions in Google Merchant Center, the download button will be on the bottom right of the screen.View the full article

About a week ago, if you searched for [disney account] and looked at the Disney search result listing in Google Search, you'd see a sitelink that reads, "Black hat SEO approaches..." And guess what, that sitelink is still live.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...View the full article

Microsoft is testing a "see more" link within the Bing Search image carousel on search result snippets. Sometimes Microsoft will show an image carousel below a search result snippet, sometimes it will show product results and sometimes it won't show at all.View the full article

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. And one of the questions she asked was on how to show up in these Google AI responses. Robby Stein essentially said there is a lot of overlap between normal SEO for web search but the key difference are the "the kinds of questions" people ask AI versus traditional search.View the full article

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. He explained how to do SEO for AI Mode and he was crystal clear that Google Ads is not going away with the release of these new AI features.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says Google Ads is not going away...View the full article

This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney's sitelinks in Google Search seemed to have been hacked. Google reminded us about...View the full article

Google Merchant Center Next added new analytics data to the Promotions tab/section. This shows you two new analytics charts including "Your promotions at a glance" and "Performance in the last 28 days." These are summary cards to see how well your promotions are performing in Google Search.View the full article

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report.View the full article