Link Building Strategies

Microsoft is now placing quick buttons or tabs to quickly jump from the Bing Copilot Answer to Bing image or video search results. I am not sure why or when Bing decides to show this but they are, for some (not all) queries that respond with a Copilot Answer. View the full article

Microsoft Bing is testing placing a "more videos" section in the Bing Copilot answers. Recently we covered how Bing placed images and video links but this implementation makes more sense.View the full article

I believe generally when you search Bing and get a Copilot answer at the top, Bing will just immediately show you the answer. Now, Microsoft is testing an animated response where Bing writes out the answer like a chatbot.View the full article

Microsoft is testing adding a read more link to the Bing Copilot Answers in Bing Search. The read more link will expand the answer to show more content, generating a more detailed and longer answer for your query.View the full article

Microsoft Bing Search's Copilot Answers now can show maps and local results, including local ads. The AI answer has a map on the left side and then on the right side it has local organic and paid listings with the company name, address, phone, website and directions - plus a photo. View the full article

Microsoft is now showing the sources it used to generate its AI-based "from sources across the web" section in Bing Search. If you click on the little i icon, Bing will show you where it pulled the list together from.View the full article

Microsoft has added support for the data-nosnippet HTML Attribute for Bing Search. This was previously not supported but yesterday, Microsoft announced it is "introducing the data-nosnippet HTML attribute."View the full article

Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are related to. In the example below, it shows "Ad related to: Cushions"View the full article

Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the footer of the Bing search results page show up as you scroll. It is now globally live for all to use.View the full article

As we reported earlier, Microsoft said a new Bing Places update is coming soon. Well, now it is rolling out to businesses in Bing Places for Business.View the full article

I don't know if you might also like this, you probably won't but Bing is dropped ads in their featured answers, featured snippets. They are calling these ads "You might also like."View the full article

Microsoft seems to be testing a new related image search box in the main web search results in Bing Search. I personally cannot replicate this, which I take as a sign that this is a test.View the full article

Microsoft is testing trending icons on Bing Search's related searches section. We've seen both Google and Bing use trending icons in various search features over the years, but now Bing is testing them on the related searches feature.View the full article

Microsoft is testing a way to change the country and region you are in when doing searches on Bing. There is a new country/region selector for this, similar to how Google handles it.View the full article

Microsoft is testing moving the ad labels in the Bing Search results from the left side of the ad to the right side of the ad. I am not sure which makes it harder to see the label or not but I assume Microsoft is testing this to see which will get more clicks.View the full article

Microsoft is testing showing text attributes that can say things like "Free Shipping on Qualified Orders" with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional text attributes.View the full article

Microsoft is going to do away with the Bing Search and Bing Custom Search APIs as of August 11, 2025. Microsoft posted a notice on its API documentation pages with this news.View the full article

Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all."View the full article

Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carousel.View the full article

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a "Next" button and then a "Prev" button.View the full article

Microsoft is telling Bing Search users when it is using history for some of its search features. Bing will show section named "History" and then say what history is knows about your searches.View the full article

Microsoft is testing removing its name, i.e. Microsoft Bing, next to the logo in the Bing Search bar. Normally the search bar has the Microsoft Bing name next to the logo on the left side of the search bar, now Microsoft is just testing showing the logo.View the full article

Remember the Bing shopping / e-commerce cards? Well, now it looks like Bing is putting an ad slot in them and labeled them as ads.View the full article

Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping search results. So the name Amazon is in a blue shaded background color as opposed to just saying Amazon.com.View the full article

Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections from one side to the other.View the full article