Link Building Strategies

Gary Illyes from Google said that if a URL has a status within Google Search Console as "URL is unknown to Google" that means that URL is really unknown to Google and has zero priority within Google Search systems.View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google search ranking volatility seems to be spiking once again...View the full article

Microsoft is testing yet another variation for its favicons in the Bing Search snippets. This one uses a dark gray background, with a circle formatted favicon, next to the search result snippets.View the full article

Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are seeing new stacked bar chart, stacked column chart, combo chart, stacked area chart and 100% stacked area chart.View the full article

In early December, Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of that in the wild, with much deeper and detailed AI Overviews and citations.View the full article

Microsoft has this new style for some of the Bing Search Copilot answers. They can show a card or box that has a tabbed carousel where you can swipe through different sections of an article to get different categories of answers for the topic.View the full article

While this month was not as busy as last month, it was still a pretty stressful month for a lot of site owners and SEOs. I was expecting more core updates this past month, but we had none, whereas the previous report, we covered three confirmed Google updates.View the full article

Google AI Overviews are now able to show super detailed comparison within Google Search. If you search for two very specific models, Google may give you a ton of details directly in the AI Overview.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing using AI to generate backgrounds automatically for your shopping campaign images...View the full article

Earlier this month, the Google Ads industry had a lot of confusion around if and in what cases the Google Ads API accept or support placement exclusions for Performance Max campaigns. Well, Google's Ginny Marvin clarified this the other day in an email to Navah Hopkins.View the full article

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and creative enhancements" of "the best of Google AI to your Search campaigns."View the full article

Google looks to have expanded its enforcement of its site reputation abuse policy to European regions this week. Google began enforcement in the US back in May but Google seems to have issued a ton of these manual actions (manual penalties) to European based sites.View the full article

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr. Google.co.uk and so on, those will all redirect to Google.com.View the full article

Google is testing a new filter for its shopping results in the mobile search results. Instead of showing a single filter menu, Google is showing a product image carousel line first and then a filter menu for additional search filters.View the full article

Google Search is testing the frequently saved label not just in the main search results but also on the local results, the places section, of the Google Search results. View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing moving the about results text, where it shows the count of results, to within the search tools menu. So when you click on "Tools" under the search bar, you may find the "about results" section.View the full article

Gary Illyes from Google reportedly said at event the other day that it is important for us to focus on originality in the coming year. "Originality is something we're going to be focusing on this year. That's going to be important," is how he was quoted.View the full article

Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports. This is one of the requests SEOs have been asking for from Google for a long time and now Google is testing this in Search Console.View the full article

Google Ads has made two updates around advertiser verification recently. One, in some countries, Google will no longer require certification for some advertisers. Second, Google has updated and reorganized the Google Ads Advertiser Verification documentation.21View the full article

It looks like Microsoft is testing search ads that auto expand to reveal sitelinks under those ads within the Bing Search results. You don't need to click or do anything and the ad will dynamically expand to show more sitelinks underneath the search ad unit.View the full article

Google is now sending emails to business owners when a Google Business Profile information edit was rejected. The email subject line says "A recent information edit was rejected," and then it tells you more details on why and allows you to read the policy and then appeal the decision.View the full article

If you embed resources on your pages, those embedded resources can be cached longer than other parts of the page in Google Search. View the full article

We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items between sections of your menu and the ability to batch edit pricing of menu items.View the full article