Link Building Strategies

Google announced several new steering updates for Google Ads Performance Max including first-party audience exclusions, budget reporting, full audience reporting and network segmentation in placement reporting.View the full article

Google officially announced the rollout of the March 2026 core update early Friday morning at around 5:14 ET. This core update is expected to take up to 2 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."View the full article

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.View the full article

Google announced that it will begin to highlight data quality account issues related to Vehicle ads within Google Merchant Center. This will begin in mid-April 2026.View the full article

Google announced Search Live has launched globally, for all languages and locations where AI Mode is available. Google said this is possible by its "new audio and voice model, Gemini 3.1 Flash Live, which delivers even more natural and intuitive conversations."View the full article

This week we covered the release of the Google March 2026 core update that rolled out this morning and will take about two weeks to finish. We also covered Google March 2026 spam update that launched on March 24th and finished 19.5 hours later on March 25th...View the full article

Here is a recap of what happened in the search forums today...View the full article

Bing spotted testing more listings in the sponsored product section at the top of its results. View the full article

Bing is testing a new AI-based recommendations section in the Shopping Tab. Bing adds this block to the top of the results, and shows AI-citations at the top right.View the full article

New test places AI Overview citations on a white background without throwing any shade behind it. View the full article

Google's John Mueller chimed in on Reddit when a teenager of a family vacation rental business said he was trying to save his family business through SEO after being burned by previous SEOs. In short, it seems the family has a vacation rental in Spain, and business is significantly down due to the loss of Google traffic.View the full article

Google Search Console's performance report may have some sort of bug or tracking issue. When you set some filters, you may see a huge spike in impressions start to show up in the report.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console performance reports may be off again. A teen SEO wants to save his family business...View the full article

Google is sending out emails with updates on how Google Business Profiles may verify your business details. Google said it may "reach out using automated messages via call, text, or WhatsApp to the verified phone number on your Business Profile."View the full article

Google Ads is rolling out asset group theming for Performance Max campaigns. This lets you copy an asset group and apply this theme to your text and images using Google AI.View the full article

Last week, OpenAI announced a new feature for ChatGPT named location sharing. This allows you to share your precise location with ChatGPT, so ChatGPT can give you more localized and near me results.View the full article

Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and algorithmically for years now but he reiterated this on Bluesky.View the full article

Google's Sundar Pichai was on the Cheeky Pint podcast and was asked about the future of Search. He basically laid out a future where Search is Jarvis-like where users will be completing tasks and have "many threads running"...View the full article

In January Google announced a change to how AI Overviews worked where clicking the "Show more" button at the end of an AIO would directly take you into AI Mode. But that was only on mobile. Now it seems Google is testing that functionality, but on desktop...View the full article

Google's March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. The update took 12 days and 4 hours to complete...View the full article

If you're using Gemini in Chrome (the sidebar you can summon via a button in Chrome), then you might be happy about the latest feature that showed up in Chrome Canary. After running a prompt...View the full article

On the latest Search Off The Record Podcast, Martin Split and Gary Illyes discussed the growing page weight issue and how that impacts users and Googlebot crawling. This follows Google updating its documentation to clarify file size limits for Googlebot (and various versions of Googlebot). View the full article

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, 2026."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Catching up on the newsletter...View the full article

The NY Times commissioned a study that says AI Overviews have holes in both grounding and accuracy. View the full article