Link Building Strategies

Google has updated its "How the Google Ads auction works" page to add a line that says that Google will run different auctions for each ad location.View the full article

Earlier this year, we spotted a new type of Google Ads campaign option named Search Max. Well, now it was spotted again, the configuration and set up of Search Max with a beta label on it.View the full article

The Search terms report within Google Ads has this quick dropdown filter that lets you filter by search terms, search terms and landing pages from AI Max, search terms from Dynamic Search Ads and search terms and landing pages from Dynamic Search Ads.View the full article

Google now is showing Performance Max terms in the Google Ads search terms report. Plus this report shows the new negative keywords terms that is now supported for PMax campaigns.View the full article

Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.View the full article

Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type.View the full article

Google Ads had a bug with the sitelinks creation page, where the prefill functionality was not working right. Google confirmed the issue and said it was "very limited and was not widespread." View the full article

Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are not able to spend the set budget. This bug was confirmed with Google and has been an issue for advertisers since May 15th.View the full article

Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have "any plans" to bring ads to Gemini. This comes even after OpenAI announced ads are coming to ChatGPT.View the full article

Google Ads is now showing summaries of your budget settings in the budget and bidding optimization setting. This will summarize what your settings are configured for, at a glance.View the full article

Google Ads is asking some advertisers to re-verify their accounts during an active email support conversion. While the support thread is going on, Google may ask you to re-verify you are who you say you are, for security purposes. View the full article

Google reportedly updated its Google Ads support contact form to add a disclaimer and checkbox to say you authorize "Google Ads specialist on behalf of your company to make the changes above directly to your company's Google Ads account to reproduce and troubleshoot the issue."View the full article

Google Ads has a new option for getting support, at least, for some advertisers. This option is named "Get a call," and it is addition to call us, chat or email support. Google is also trying a way to text for help.View the full article

Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it did in 2023; 39.2 million versus 12.7 million. Google also removed 5.1 billion ads, restricted over 9.1B ads, restricted ads on 1.3 billion publisher pages and took broader site-level enforcement action on over 220,000 publisher sites.View the full article

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday. View the full article

Google is testing a new ad groups interface for the Google Ads Search campaigns console. This seems to be a simpler interface with fewer options than the current version.View the full article

Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend. View the full article

We've seen a similar format in the Google Shopping results with a show more button to show more shopping ads but now we are seeing something similar within the main Google Search results. Google is testing overlaying a show more button on the second row of Google Shopping ads in the main search results.View the full article

Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We've seen images in sitelinks before, numerous times, but here is a version of them in the ads extension.View the full article

Google is testing showing third-party endorsement content on Search ads, a Google Ads spokesperson confirmed. This "third-party endorsement content" may include content from third-party websites under the ad description, including the site's name, logo, and a short endorsement from that site.View the full article

Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center.View the full article

Five weeks ago, Google announced a new feature named "Text'¬'­ guidelines'¬'­" at the Think Retail event. Google said these would roll out "over time this Fall." Well, some are now seeing the new feature.View the full article

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.View the full article

Google Ads will update its advertising policies to allow ads for Prediction Markets starting on January 21, 2026. This will be allowed in the United States, but only for federally regulated entities.View the full article

Google posted a new help document that says it will delete accounts without any campaigns after 6 months. "If an account does not have any campaigns, it'll be permanently deleted by Google Ads 6 months after cancellation," Google wrote.View the full article