Link Building Strategies

Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses. Google said the responses aim at sparking inspiration, amongst other things.View the full article

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.View the full article

Here is a new interview published yesterday by The Economic Times Podcasts with Elizabeth Reid, VP of Google Search. She spoke about Google's progression of AI in Search, content quality, SEO, blue links, traffic, the ecosystem, agentic features and more. View the full article

In June, Google began testing showing a new answer box for emoji related queries. So when you search for a specific type of emoji, Google will give you the emoji options that you can copy directly from the search results page instead of going to a third-party publisher site. Well, that seems fully live as of today.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...View the full article

As a reminder, Google dropped its unofficial support of showing 100 search results per page, which caused issues for third party tracking tools and even Search Console itself. The theory with Search Console is that the scrapers were injecting artificial data into Google and thus the reporting. But is the same happening with Google Ads reporting?View the full article

OpenAI announced Instant Checkout in ChatGPT, allowing you to make purchases directly in ChatGPT. This is powered by the Agentic Commerce Protocol that is built with Stripe.View the full article

Google is testing not underlining the search result snippets when you hover your mouse cursor over the snippet. Generally, Google will add an underline to the title of the link (sometimes the whole snippet) when you hover over it. But here, Google is testing not doing that.View the full article

Google is testing a blue progress bar under the Shopping Ads carousel in the search results. As you scroll the carousel to see more products, the blue progress bar will indicate how much of the carousel is remaining to be seen.View the full article

Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic. It also categorizes traffic based on whether it arrived directly to your page, or from popular and classified platforms.View the full article

Here is a recap of what happened in the search forums today...View the full article

We covered the topic of taking over an old domain name from someone else and how that can sometimes be problematic in the Google SEO world. But here is a more recent comment from John Mueller of Google that is more encouraging on the topic.View the full article

Google seems to be testing or rolling out a new AI chat feature labeled "Ask Stores" within Google Shopping. The AI chat feature lets you "Ask about hard-to-find items, shopping, styling, home finds, trending pieces, brands, selling, and more."View the full article

On Friday, I reported on some folks gaining access to agentic features in AI Mode. Well, Robby Stein from Google announced later that day that anyone in the US can now opt into Agentic capabilities in AI Mode.View the full article

A number of local SEOs are noticing a lift in the number of suspensions they are dealing with in Google Business Profiles. Many local SEOs are reporting that they are dealing with these suspensions and reinstatements more often now than before.View the full article

Google said it will be strict in enforcing accurate pricing for lodging listings on Google, both for ads and free booking links. There is no policy change but they will have a "higher standards for price accuracy."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Ads sponsored results grouping interface expanded and it is borderline deceptive...View the full article

This week we covered the completion of the Google August 2025 spam update and then we saw ranking volatility heat up again post spam update. Google Search Console impressions are impacted by Google blocking bots...View the full article

Google Ads seems to be rolling out a change to the campaign set up screen and flow. Instead of being asked what ad format you want to run, you must select all for PMax or specific campaign types for display, search, discover and so on. View the full article

Google seems to be testing showing the local pack, Google Business Profile listings, at the top of the Google Shopping results in the Shopping tab. Normally, Google does not show local packs in the Shopping tab, I believe...View the full article

Back in May, we covered how Google was testing a new sponsored results label that placed a few ads beneath it, as opposed to labeling each and every ad as sponsored. Well, that version seems to be expanding and more and more people are seeing it and many are not liking it.View the full article

A month ago, Google announced new agentic (agent based) features for AI Mode. Well, some are now seeing this live in AI Mode, specifically making reservations at recommended restaurants. View the full article

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc.View the full article

Here is a recap of what happened in the search forums today...View the full article

Over the past couple of days, especially since the Google August 2025 spam update officially completed, the Google search results have been rumbling. It is a bit hard to track due to the changes with the third-party rank checking tools, but there has been a lot of chatter within the SEO community over the past few days.View the full article