Link Building Strategies

For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search for their business in Google Search. This is not impacting everyone. I see it, many see it, but for some businesses, it does not show up.View the full article

Labeling your Google Business Profile as kid-friendly is not new, but I don't believe I have ever seen an icon that represents that within the Google Business Profile listing within Google Search. The icon is a pack of crayons that says "Good for Kids."View the full article

We know Google can show reviews from third-party sources in Google Business Profile listings. We've seen Google take reviews from Yelp, travel sites and other third-party websites. But these days, more often than not, you see reviews only from Google. But have you ever seen a review from Yandex on Google?View the full article

Google sent out emails to Local Service Ads advertisers notifying them that their Google Business Profile accounts are not affiliated to your Local Service Ads account. That means your reviews will only be accepted through your Google Business Profile link and not the Local Service Ads link.View the full article

Google Business Profile performance reports seem to be missing a chunk of call data from last week. The call data is missing from October 14 through October 16, 2025.View the full article

There are tons of complaints in the Google Business Profile Help Forums about a bug during the setup process of a Google Business Profile. When you get to the screen about adding your phone number and website address, the next button won't take you to the next screen - it just won't let you go to the next step.View the full article

A number of local SEOs are noticing a lift in the number of suspensions they are dealing with in Google Business Profiles. Many local SEOs are reporting that they are dealing with these suspensions and reinstatements more often now than before.View the full article

Google is testing showing a "Get Google QR" code button when you search for your business in Google Search. This button is with the Edit Profile, reviews, photos, posts, performance, and other buttons you see to manage your Google Business Profile. View the full article

I am hearing reports that Google is showing driving direction request data on the Google Business Profile API for Service Area Businesses (SABs). SABs do not get a directions button, because those addresses are hidden in Google Search and Google Maps - so how does anyone trigger driving directions to that business? View the full article

A month ago, we reported that Google Business Profiles support was backlogged and delayed. Well, the delay is not getting any better. Victoria Kroll from Google posted an update on Friday afternoon in the Google Business Profiles to inform us that the delay is still there.View the full article

For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing for business owners when you try to bring up your business listing in Google Search. This is not impacting everyone and it can be random but Google is supposedly aware of the issue and is fixing it.View the full article

Google confirmed it is fixing a bug where old, fake and previously removed reviews are resurfacing in your Google Business Profiles. It is unclear how many Business Profiles are impacted by this, but if you see more reviews pop up that were not previously there, this may be why.View the full article

Google added a new type of data point to the Google Business Profiles performance reports named Chat Clicks. Chat clicks show you how many people are clicking over from your chat conversations in the local and maps results within Google Search and Maps.View the full article

Google added QR codes that you can give your customers to quickly leave you a review for your business on Google Search and Google Maps. This can be accessed in your Google Business Profiles under the reviews section.View the full article

Over the weekend Google launched Product Studio AI features to Google Business Profiles products. Now when you add/edit products on your local Google Business Profile, Google will let you "change the background scene of your product with Product Studio, a generative AI tool which helps you create engaging imagery to showcase your products," Kara from Google said.View the full article

Last week, Google sent out a bulk load of reverification requests to Google Business Profiles. Well, according to Google's Rick Saxe, it was a bug and the bug should be fixed as of the past day or so.View the full article

We recently covered how you can now drag and drop menu items for your restaurant in your Google Business Profiles. But Google also seemed to add the ability to move menu items between sections of your menu and the ability to batch edit pricing of menu items.View the full article

Google is now sending emails to business owners when a Google Business Profile information edit was rejected. The email subject line says "A recent information edit was rejected," and then it tells you more details on why and allows you to read the policy and then appeal the decision.View the full article

Google has added a method to bulk manage the special hours for all the businesses you manage in Google Business Profiles. You can easily copy special hours from one business listing to others.View the full article

Google seems to be rolling out a new metric in the Google Business Profiles performance report for "messaging clicks." This was a feature we had in the old Google My Business reports in 2020 but it went away. But now it seems to be returning.View the full article

Google Business Profiles now can add backgrounds to the images you upload to your Google Posts, using AI. Victoria Kroll from Google wrote that you can now "can create an engaging AI-generated background for the photos you plan to use in the post."View the full article

Now if you manage multiple Google Business Profiles, when you add a Google Post, Google will let you quickly add that same Google Post to other Google Business Profiles that you manage.View the full article

Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email. Plus, Google added five proof upload boxes to upload more evidence for Google to review.View the full article

If you submitted a review appeal within Google Business Profiles it will likely take longer than normal to hear back. Google's review appeals are delayed and Google cannot provide a specific response timeframe for pending cases.View the full article

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for "Show business address to customers" just does not work - I even tried it myself and it is not working for my business.View the full article