Link Building Strategies

Google has offered this feature that shows you your past searches, including being able to see your related activity searches from the Google Search results. Now, it seems, Google added a chart to show that search activity over time.View the full article

Google's John Mueller revealed an interesting tip on Bluesky the other day for anyone still disavowing links. John explained that site owners can indeed disavow entire TLDs if they want to. Note...View the full article

A new agency-dedicated experience Merchant Center experience from Google should streamline managementView the full article

Branded queries filtering is now available for all eligible sites within Search Console.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A lot of you are emailing me where did the newsletter go. You may not have seen it, but I need several days off...View the full article

Google's Universal Commerce Protocol (UCP) is introducing new optional capabilities for merchants to support agentic commerce across the web.View the full article

News publishers will not be happy to learn that AI Overviews seem to be ranking for breaking news more and more. I noticed this several times recently and shared about it on X yesterday...View the full article

New label tests for news results in the Google Discover feed could make certain news results more clickable. View the full article

Google has added a new user-agent to the user-triggered fetchers named Google-Agent. Google said the "Google-Agent user agent is rolling out over the next few weeks, and will be used by Google agents hosted on Google infrastructure to navigate the web and perform actions upon user request."View the full article

Google confirms it is using AI to create title links on the SERP instead of headlines from news publishers, sometimes. View the full article

The Information wrote "OpenAI's First Advertisers Can't Prove ChatGPT Ads Work." In short, the ChatGPT ad platform from OpenAI shares almost no data with advertisers. It is low tech, there is no ad performance data, and it also has very limited ad targeting features.View the full article

Google seems to have added a new section to the Google Business Profiles section named Place page attributes. Place page attributes allows you to let customers know more about your business by showing attributes on your Business Profile. These may appear publicly on Search, Maps, and other Google services.View the full article

Microsoft seems to be testing a new AI-powered image search interface and result set for Bing Image Search. If you do a search on Bing Images, on the right side you may see a button for "New Version." That new version says you can "try a new version of Image Search."View the full article

Here is a recap of what happened in the search forums today...View the full article

Apple is reportedly launching local ads within Apple Maps, as soon as this month. "Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more money from services," Bloomberg wrote.View the full article

In February, Bing rolled out new AI Performance reports within Bing Webmaster Tools. Bing announced a new feature for this report that connects the Grounding Queries and Pages views within the AI Performance report.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google March 2026 spam update was the fastest rolling out update...View the full article

Google Merchant Center updated its landing page requirements to say that products that are out of stock, those pages must have a grayed out add to cart/buy button on that page.View the full article

Google announced it will be updating its Shopping Ads political content policy on April 16, 2026. Google said the update is to "implement additional restrictions on some political content."View the full article

Google Ads has released a minor version update to the Google Ads API. We are now up to version 23.2. 23.2 adds VideoEnhancement resource, updates to HotelSettingInfo, and so many other updates.View the full article

Google is continuing to expand ads across AI Mode and now there's another type of ad unit for retailers to play with. We know that AI Mode is the future of Search and that means Google will need to continue innovating on the advertising front...View the full article

Google is running a test (or a bug) that shows a massive box of citations (massive in size, not in number of citations) at the bottom of AI Overviews. View the full article

Google officially announced the rollout of the March 2026 core update early Friday morning at around 5:14 ET. This core update is expected to take up to 2 weeks to roll out. Google said this "is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites."View the full article

Google announced that it will begin to highlight data quality account issues related to Vehicle ads within Google Merchant Center. This will begin in mid-April 2026.View the full article

Google Ads and Merchant Center is expanding the Loyalty program features to highlight key perks, expand local and regional visibility, expand internationally and within AI Mode and Gemini.View the full article