Link Building Strategies

Google has combined the marketing email preferences within Google AdSense, which may lead to you getting more emails from the Google AdSense team. Google merged the "Customized help and performance suggestions" and "Periodic newsletters with tips and best practices" email lists into one.View the full article

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc.View the full article

Google announced it has deprecated the Account level control for non personalized ads within Google AdSense's settings in privacy and messaging. Instead, Google said "use the IAB TCF framework for collecting and communicating users' consent decisions in the EEA, UK, and Switzerland."View the full article

I am seeing a spike in complaints from Google AdSense publishers of earnings dropping again over the past 24-hours or so. This is similar to last week, and it also coincides with an unconfirmed Google search ranking update.View the full article

Google AdSense has a new version of rewarded ads - not the Rewarded Ad Gate beta program that we covered in 2022 but the AdSense rewarded ad units beta program.View the full article

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization.View the full article

Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to "help you better understand, prioritize, and resolve your issues."View the full article

Google AdSense seems to be rolling out new metrics for the AdSense reports in the console. These include Browser breakdown, Hosting App breakdown and Operating system breakdown metrics.View the full article

Google AdSense will remove the ability to block the video games category of ads. So if you previously told AdSense not to show ads related to video games on your site or in your apps, that block will soon not be respected.View the full article

Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported Google has already begun testing this within AI search apps iAsk and Liner and plans to allow other AI Chatbot providers to include AdSense ads in their chat responses.View the full article

Google said it again - structured data does not help your site rank any better. John Mueller of Google said this on Bluesky, "Structured data won't make your site rank better." He said, all it is "used for displaying the search features listed in" this search gallery document.View the full article

19 months ago, Google released a feature named SGE while browsing, and later changed it to AI while browsing. Well, that feature is no longer - Google has deprecated it and put it in the Google graveyard.View the full article

Google has officially announced Google AI Mode, after hearing rumors about it for months and then seeing leaked screenshots of it a few weeks ago. Google said AI mode gives you more advanced reasoning, thinking and multimodal capabilities so you can get help with even your toughest questions.View the full article

About 30 minutes ago, Google sent out a batch of invites to its new AI Mode. I was one who got that email but when I click on the "try now" button, it still tells me I am on the waitlist and I can't access it just yet.View the full article

Google announced it updated AI Mode to link to more recipe sites and bloggers. "Starting today, when you search for meal ideas like 'easy dinners for two,' you can tap on the dish to see links to relevant recipe sites, plus a short overview of the dish to help with inspiration," Robby Stein from Google said on X.View the full article

Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.View the full article

No surprise here - Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that they will be "explore bringing ads into" Google AI Mode.View the full article

On Friday, I reported on some folks gaining access to agentic features in AI Mode. Well, Robby Stein from Google announced later that day that anyone in the US can now opt into Agentic capabilities in AI Mode.View the full article

A month ago, Google announced new agentic (agent based) features for AI Mode. Well, some are now seeing this live in AI Mode, specifically making reservations at recommended restaurants. View the full article

Google AI Mode has this feature where you can ask about a specific product, it is called "Ask about." Now when you hover over a product, the "Ask about" will overlay so you can more easily trigger the feature.View the full article

When you go to the Google AI Mode home screen, the quick way to do that is to go to google.com/ai. You may see a small disclaimer under the search box that says "Based on your Google activity."View the full article

In a rare Sunday launch, Google announced new AI Mode ads named Direct Offers. Google also announced branded AI agents and a new open standard for agentic commerce it calls Universal Commerce Protocol (UCP).View the full article

Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to "more than 35 new languages and over 40 new countries and territories."View the full article

Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI Mode results for shopping queries using query fan-out. Well, here is an example of that where Google AI Mode is prompting you to narrow down the options.View the full article

Google has updated AI Mode for fantasy sports including adding in integration with FantasyPros. And OpenAI has improved the GPT-5 Instant model for signed-out users.View the full article