Link Building Strategies

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize.View the full article

Since the weekend, Google has started to roll out Google Discover on desktop in many countries and regions. I personally can trigger it in Google New Zealand and some other locations but I am not yet able to trigger it on Google.com in the United States.View the full article

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will no longer serve in Google Search or Google Maps.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google confirmed ads with AI Overviews make as much as ads without AI Overviews on the page...View the full article

Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if these photos will automatically show up in your Local Service Ads or if you need to manually approve them after May 22nd.View the full article

Google's John Mueller explained that just because you use hreflang tags on your pages, it doesn't mean those pages will be indexed and/or ranked in Google Search. He said on Bluesky, "hreflang doesn't guarantee indexing."View the full article

Google made what I would consider a logical clarification to its image SEO best practices help document. It now says don't upload the same image under different URL/file names to your site, even if you embed that image on different pages on your site. View the full article

Google has released a new help document named About Ads and AI Overviews, plus, they added a new landing page that contains a link to this single document named Ads in AI-Powered experiences. I assume Google will eventually add a new section named Ads and AI Mode in that document?View the full article

Google may be testing replacing local pack at the top of the Google Search results for "near me" related queries with an AI Overview. So instead of showing a map and the three or so local listings, Google is showing an AI Overview with some local information.View the full article

Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of tremors and volatility over the past 24-hours. Some of the tools are already picking up on it but the SEO community is noticing some big movement starting on Monday, May 12th and into today, Tuesday, May 13th.View the full article

Google AI Overviews can now show an image carousel that you can swipe through to go to images. I am not able to replicate this myself but it seems like when you click on the images, it takes you into Google Image Search.View the full article

Google is testing a new menu, tab bar, under the search bar within Google Shopping. This new bar most visibly has the super G logo and then contains additional options that take you to search, nearby, deals and for you searches.View the full article

It's been about a week since we reported on an unconfirmed Google search ranking update and well, now I am seeing multiple signs of an unconfirmed updates of sorts. I am seeing the third-party tracking tools showing volatility and I am also seeing a spike in some of the chatter within the SEO community.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is a new term in our industry called "The Great Decoupling" - basically...View the full article

I am seeing some complaints within the local SEO community about a surge or spike in name changes happening to Google Business Profiles. It is unclear how widespread the issue is, or if there is a pattern to the issue or not - at least at this point in time.View the full article

Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We've seen Google test AI Mode promotions with banners in the search results but now Google is placing large buttons in the search bar to get people to use AI Mode.View the full article

A month ago, Google said it would soon redirect its ccTLD, country specific domains, for Google Search to its Google.com domain. So Google.de, as an example, would be redirected to Google.com. Well, that process seems to have kicked off on Friday, May 16th for some users.View the full article

Last month we shared the spam efforts the Google Maps team announced - but did you know that in 2024 Google had almost one billion reviews published within Google Maps? That is 999 million reviews, 752 million photos and videos and 94 million place edits published just in 2024.View the full article

Google Ads search themes for Performance Max campaign has a limit of 25 search themes per asset group. Well, according to Thomas Eccel, Google is testing doubling that limit to 50 search themes per asset group.View the full article

Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is currently not yet in Search Console, but it will be coming as part of the AI Mode rollout. View the full article

Google has updated its Google iOS app and with that, the most noticeable change was it updated the super G logo, with a more blended version of the logo. I am not sure if this is going to be the new logo going forward of this is a temporary change for an event, maybe like I/O.View the full article

I am seeing a number of complaints from the SEO industry in India and those regions around Google not indexing live broadcast types of content fast with the Google Indexing API. There are quite a number of complaints on X this morning about the issue - to be clear, I cannot replicate it myself.View the full article

Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.View the full article

Google Ads announced they will "now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction." Honestly, I thought this update happened last month when they started to allow double serving ads (well, Google now says it is not double serving, so maybe that is the announcement here...).View the full article

The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with that, we have another mention of how Google does look at clicks from the search results. This one talks about how the position of the link can be a bias towards the number of clicks that result gets, so Google had to develop an adjustment of sorts to counter that bias.View the full article