Link Building Strategies

Google Ads will update its advertising policies to allow ads for Prediction Markets starting on January 21, 2026. This will be allowed in the United States, but only for federally regulated entities.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Discover seems to show X posts way too often and some searchers don't like it...View the full article

It is January 2026, and it is now time for the monthly Google Webmaster report, where I recap the most important Google organic stories of the past month. Obviously, the Google December 2025 core update was the big one, it ran for 18 days and it really had a large impact on many sites.View the full article

Google has been showing social media posts in Google Discover, including posts from X for a while now, and Google may even show more posts from those you follow. But is Google showing too many social media posts from X in your Google Discover feed?View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has removed the visit website button from the first screen of the Google Maps hotel results. Instead, you first need to click on the "Check availability" to get to the visit website button.View the full article

Microsoft made a small update to the Microsoft Advertising console where there is now an "All accounts" tab. This lets you see all your accounts in one place with quick access to account summaries, recommendations and more.View the full article

Google's December 2025 core update is now done rolling out, it took 18 days and 2 hours to complete. The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET...View the full article

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google questions the need for ccTLDs for all websites that go international. Google's John Mueller calls some SEO content...View the full article

Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch." He wrote, "And let's be honest'"most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, it's living on borrowed time."View the full article

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by conversion action metric.View the full article

Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US. View the full article

Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a "Browse with AI" button. The button is more colorful and in your face, which probably gets more users to notice it.View the full article

Google's John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, "you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites."View the full article

Google's John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for. In short, don't go online and complain that your site is named Best SEO blog and you don't rank in the number one position in Google Search for [best SEO blog].View the full article

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are actively reviewing this and working toward a resolution."View the full article

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the Search Network and YouTube.View the full article

Here is a recap of what happened in the search forums today...View the full article

Every year, for the past 18 or so years, Google's John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking and SEO concerns. This year is no different; John Mueller has responded to several concerns on Reddit and other social media platforms today.View the full article

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel performance reporting as her number one feature release for Google Ads in 2025.View the full article

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has deleted a ton...View the full article

A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored content within the AI responses given by ChatGPT.View the full article

Google Search is showing a carousel in the merchant / retailer panel that lets you scroll through the merchant's delivery, return and payment options. This information has been in the Google Search results for a while, but this carousel feels new to me - is it?View the full article