Link Building Strategies

Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment requirement from 1,000 active visitors in a 30-day period to 100 active visitors in the same period. This is for the requirement to serve your ads varies based on the target network, specific to the Google Search Network.View the full article

I am seeing a number of complaints from the SEO industry in India and those regions around Google not indexing live broadcast types of content fast with the Google Indexing API. There are quite a number of complaints on X this morning about the issue - to be clear, I cannot replicate it myself.View the full article

Google has released a new help document named About Ads and AI Overviews, plus, they added a new landing page that contains a link to this single document named Ads in AI-Powered experiences. I assume Google will eventually add a new section named Ads and AI Mode in that document?View the full article

Here is a recap of what happened in the search forums today...View the full article

Google AI Overviews can now show an image carousel that you can swipe through to go to images. I am not able to replicate this myself but it seems like when you click on the images, it takes you into Google Image Search.View the full article

Bing added a new section to its search results named "travel stories." You can see them when you enter in a popular travel country or city, and then look on the right side of the page. The travel stories pull from Bing Travel.View the full article

Google is testing replacing the "Dive deeper in AI Mode" button with "Follow up in AI Mode." This is the button you can sometimes see at the bottom of the AI Overview, after you expand the AI Overview within Google Search.View the full article

Google's John Mueller does not want you to lump programmatic SEO with technical SEO. He said they are different things and that while technical SEO "will definitely continue to be a thing," programmatic SEO is another story.View the full article

Microsoft is testing a sticky footer in the Bing Search results that show related searches. So the related searches section sticks to the footer, making these related searches way more in your face.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google announced it will be removing the notifications and email archive section from Google Merchant Center into Google Merchant Center Next on June 25, 2025. After June 25th, Google Merchant Center will no longer have your email notifications archived there.View the full article

Google is testing a new design for the crawl stats section in Google Search Console. Instead of the more list view section below the main chart at the top, this new interface is much more visual with numerous charts.View the full article

Google needs even more queries, the 10% growth isn't enough, so Google AI Overviews is testing query expansion tabs at the top of the AI Overviews. We've seen variations of this within the AI Overviews, but now they are testing them at the top of the AI Overviews.View the full article

Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the three dots in the product secondary overlay, you get this third-level overlay with those details.View the full article

With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are worried about how organic search will lead traffic and conversions for their business and their clients. Well, a small poll showed that most SEO are scared about AI Mode being the future of Google Search.View the full article

Google added a new type of data point to the Google Business Profiles performance reports named Chat Clicks. Chat clicks show you how many people are clicking over from your chat conversations in the local and maps results within Google Search and Maps.View the full article

Nilay Patel of The Verge had a great one-on-one conversation with Sundar Pichai, Google's CEO. Nilay did put on the pressure around how the changes with AI Overviews and AI Mode in Google Search are impacting publishers in a very negative way, but Sundar seemed unconvinced that web publishing is dead.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's CEO, Sundar Pichai...View the full article

Since Google began rolling out AI Overviews in Google Search, publishers, site owners, SEOs, etc have been posting screenshots of their Google Search Console performance reports that show how clicks from Google start to drop, where impressions stay the same or go higher.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. There is a new term in our industry called "The Great Decoupling" - basically...View the full article

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, "I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!"View the full article

Microsoft is testing a new layout in Bing for the people also ask section. Instead of the carousel card format, Bing is testing more of a list view with the ability to expand the details.View the full article

You may remember the page includes search result snippet in Google Search. Well, now Google is testing making those clickable links that go to more search results.View the full article

Google is now testing summarizing the stories listed on Google Discover with generative AI. Some are calling this adding AI Overviews to Google Discover, which I guess is about the same thing. Of course, publishers may be worried that these AI summaries will reduce clicks from Google Discover.View the full article

We generally see the AI Overviews show at the top of the Google search results page, I mean, it is an overview, so you'd expect them at the top. But we've seen them show up in the middle of the search results, sometimes even in position two. Now we are seeing examples of them showing at the botton of the search results page.View the full article