Link Building Strategies

It's been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. Google held another creator summit, this one in Washington, D.C. Apple said Google searches are declining in Safari, but Google said...View the full article

This week, we covered, you guessed it, more Google search ranking volatility. Google also said they are rethinking its search stack from the ground up because of LLMs. Google is testing AI Overviews in more regions and languages prior to Google I/O/ Google is testing AI Mode buttons throughout Google...View the full article

This week we covered the ongoing Google Search ranking volatility. I posted the big Google webmaster report for May. Google admitted in a deposition that it used its search data for Gemini AI. Google Search Console leaked that it was showing desktop data...View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing having the citations stick to the top (of the AI Overview section only) as you scroll down past the AI Overview. This keeps those citations more in view, as you scroll over the AI Overview.View the full article

Google announced new message assets requirements for Google Ads. These new requirements aim "to ensure a good user experience" and go into effect on October 30, 2025.View the full article

Google's spam update completed after almost a month rollout, it was pretty wild and got even more wild after the rollout completed. Google AI Mode rolled out to more languages, is more visual, is testing agentic experiences and much more. Google dropped the num parameter causing a huge mess for so many of us.View the full article

Google announced that AI Mode had been updated to handle and respond more visually. So AI Mode responses both understand your queries in a more visual way and respond with more visual responses. Google said the responses aim at sparking inspiration, amongst other things.View the full article

Google has confirmed a Google Search serving issue that is currently ongoing and impacting serving "some pages in some locales." This is a large enough issue that Google posted about it on its Google Search Status Dashboard. View the full article

Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your profile and what information to share with your visitors - amongst other suggestions and insights.View the full article

Microsoft is testing various interfaces for the sitelinks in Bing Search. We've seen and reported on Bing testing sitelinks many, many times here, so here are a few more variations.View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

In June, Google began testing showing a new answer box for emoji related queries. So when you search for a specific type of emoji, Google will give you the emoji options that you can copy directly from the search results page instead of going to a third-party publisher site. Well, that seems fully live as of today.View the full article

This is just a programming note that I will be 100% offline starting Wednesday night (October 1st) through Thursday night (October 2nd) for Yom Kippur. I am not scheduling any stories on Yom Kippur...View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing a new AI Search based option codenamed Darksteel. This reminds me of when we caught Google testing 47 different AI Search options back in March but Darksteel was not one of them.View the full article

We covered the topic of taking over an old domain name from someone else and how that can sometimes be problematic in the Google SEO world. But here is a more recent comment from John Mueller of Google that is more encouraging on the topic.View the full article

Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic. It also categorizes traffic based on whether it arrived directly to your page, or from popular and classified platforms.View the full article

Did you know Google can label some of the reviews in the product reviews section as "incentivized"? I am not sure I've seen this before, have you?View the full article

As we reported earlier, Microsoft said a new Bing Places update is coming soon. Well, now it is rolling out to businesses in Bing Places for Business.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Overviews continue to shift click-through rates down...View the full article

Here is a new interview published yesterday by The Economic Times Podcasts with Elizabeth Reid, VP of Google Search. She spoke about Google's progression of AI in Search, content quality, SEO, blue links, traffic, the ecosystem, agentic features and more. View the full article

Microsoft is telling Bing Search users when it is using history for some of its search features. Bing will show section named "History" and then say what history is knows about your searches.View the full article