Link Building Strategies

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences.View the full article

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes based on UK's Competition and Markets Authority (CMA) new requirements for Google Search.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has updated its tips to get more reviews help documentation with a new section on tips to write better review replies. This section includes how to make your replies positive and relevant and a section on giving helpful responses to negative reviews. View the full article

The Google Search rankings continue to be super volatile and heated even through today. This started back throughout most of January and it has really heated up even more so since January 21st or so.View the full article

Back in October, we saw signs of the ability to use data exclusions on Google Ads Performance Max (PMax) campaigns. Well, now it seems to be rolling out to many advertisers on Google Ads.View the full article

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign performance," Google wrote.View the full article

Microsoft Advertising has fully released the Microsoft Advertising Ad Preview Hub to all users. "I am beyond excited about Microsoft Advertising's new Ad Preview Hub! This is GA and should be live in your accounts in all markets," Navah Hopkins, the Microsoft Ads Liaison, wrote on LinkedIn.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is rolling out a new billing report within Google Ads. The new billing report gives you line-by-line view of your Google Ads invoices. View the full article

On March 23, 2026, Google will update its Google Ads Gambling and games policy to say that your overall account must demonstrate good policy health to be eligible for gambling and games certification. Meaning, you need to have a good account history and have a number of violations on your account.View the full article

Google is testing adding price labels on top of the product images within AI Mode results. I tried to replicate this but I was not able to, so it seems like a test. View the full article

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment. View the full article

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I'd share what they're noticing. View the full article

Here is a recap of what happened in the search forums today...View the full article

This week, we covered the doubly heated Google Search ranking volatility, but nothing was confirmed by Google. OpenAI will soon test ads in ChatGPT responses and they will charge on an impression basis...View the full article

As expected, but sooner than I thought, Google has brought Personal Intelligence to Google Search within AI Mode. This first launched last week in the Gemini app and is now rolling out to Google AI Pro and Ultra subscribers in English in the U.S.View the full article

Google's John Mueller said that link spam left in the comments section have no effect on Google Search or SEO, (and maybe even your website's performance in Google Search?). He wrote on Bluesky, "These links all have no effect - they're from spammers dropping links into comments. These would not have any effect, positive nor negative, on your site."View the full article

Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some businesses are seeing 50% declines or more because of the local pack change.View the full article

Rajan Patel, the VP of Engineering for Search, said on X that Google is making "changes to ranking" to remove prediction content from showing up in the Google Search top stories and news sections. This comes after some sites are posting "prediction" content, predicting that some sports trades may happen, that have not happened yet, and those "stories" show up in the news section as actually having occurred. View the full article

It is another week and more Google Search ranking volatility but this was a weird one. Google launched Personal Intelligence in the Gemini app and it is coming to AI Mode in Google Search. Google AI Mode new ad format...View the full article

I am seeing new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm. Something kicked off yesterday, January 15th, that the third-party tools picked up on. With this update, there is limited chatter, unlike the previous unconfirmed Google Search ranking update.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google's John Mueller once again warned about hosting your website on free subdomain hosting service because they are magnets for a "lot of spam & low-effort content."View the full article

Google announced late on Friday that Gemini 3 Pro is now powered Google AI Overviews for complex queries. Google actually said this last November, but then edited its story to say it was just AI Mode that was powered by Gemini 3 Pro and not AI Overviews. Now both AI Overviews and AI Mode can use Gemini 3 Pro.View the full article