Link Building Strategies

Google said it is now able to catch "20-times the number of scammy pages," that it did in the past, leading to a reduction of "these scams by more than 80% in Search." Google credits investments in AI-powered scam detection systems and improved scam classifiers. View the full article

Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize.View the full article

Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, page numbers and then right arrow, Bing is testing showing a "Next" button and then a "Prev" button.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility may be heating up today...View the full article

It has been a couple of weeks since we last reported on a Google search ranking update, I bet a ton of you were wondering if I was feeling off. But it has been relatively calm for the past couple of weeks, that is until today. I am seeing renewed volatility over the past 24-hours and the SEO community chatter is picking up on it as well.View the full article

Google has launched several new charts within the Google Ads interface. We recently saw the table tree view (which was not 100% new, I was told) and now we are seeing new stacked bar chart, stacked column chart, combo chart, stacked area chart and 100% stacked area chart.View the full article

Google is testing new buttons and tags on its local listings and local ads. These include a new "read reviews" button, various appointment tags and other business descriptive tags.View the full article

Yesterday, Apple's Eddy Cue said searches on Google via Safari were down last month for the first time in 22 years. Then later, Google issued a statement saying there was an "increase in total queries coming from Apple's devices and platforms."View the full article

Google is testing a slightly different layout for its search result snippets. Google seems to be indenting the title link, URL and description to the right and placing the favicon indented to the left of that placement.View the full article

Google Business Profiles has another bug, this time with the toggle to hide or show the business address. The toggle for "Show business address to customers" just does not work - I even tried it myself and it is not working for my business.View the full article

Google Analytics real time reporting seems to be lagging again this morning. I woke up to a ton of complaints on social about the real time reporting reports in GA4 are simply not working as expected.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google held another Google Creator Summit where they invited 7 creators on a fully paid expense trip to their Washington, D.C. office to spend the first two days in some larger Small Business Summit and then day three with Danny Sullivan, Paul Haahr and I believe HJ Kim from the Google Search team.View the full article

Google is testing showing a large "Sponsored results" header in the search results that can lead to more search results and grouping various Google search ads together.View the full article

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new, one-click feature suite" that brings you a "suite of targeting and creative enhancements" of "the best of Google AI to your Search campaigns."View the full article

Google is testing moving the about results text, where it shows the count of results, to within the search tools menu. So when you click on "Tools" under the search bar, you may find the "about results" section.View the full article

Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. We've seen images in sitelinks before, numerous times, but here is a version of them in the ads extension.View the full article

Google has a "new feature," as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may help you sell product.View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a weird one - doing a site command and Google presenting an AI Overview summary of the results. In this case, the AI Overview was dead wrong - which is not all that uncommon - but why show an AI Overview here? View the full article

Google is now sending emails to business owners when a Google Business Profile information edit was rejected. The email subject line says "A recent information edit was rejected," and then it tells you more details on why and allows you to read the policy and then appeal the decision.View the full article

For the past week or so, news publishers from Brazil have not been happy with Google. It seems that Google Discover is broken for a lot of Brazilians, showing irrelevant content to users and searchers, and not showing content from the typical publishers based in Brazil.View the full article

We've seen variations of Google's popular products section in the search results show both article and video content reviews. But now we are seeing another format for it, one that even links to laptop reviews from 55 years ago, a good ten years before the Osborne 1 hit shelves.View the full article

Google is testing a new ad groups interface for the Google Ads Search campaigns console. This seems to be a simpler interface with fewer options than the current version.View the full article

Jerry Dischler, the almost 20 year Google executive, is reportedly leaving Google a year and a half after he stepped down from that position. Jerry Dischler was involved in a lot of the Department of Justice negativity around Google's ad business, which may or may not be related to him stepping down in 2023 and now reportedly leaving Google in 2025.View the full article