Link Building Strategies

Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. "The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their personal collections of documents," Google posted in its updated documentation.View the full article

Google announced a bunch of AI-based search features for Google Shopping, AI Mode and Gemini for the holiday season. Google is rolling out the AI Mode comparison feature (we saw it earlier), calling stores feature, AI price tracking and agentic checkout based on the price trigger.View the full article

Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the "GEO rush." The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan from Google, Krishna Madhavan from Microsoft and more.View the full article

In April, we saw a small disclaimer on the Google AI Overviews within Google Search to "Check important info." Well, Google is testing a much larger disclaimer, at the bottom of the AI Overview that says, "Double-check important information" and "It's a good idea to check info in multiple places" with a "Learn more" button.View the full article

The Google local pack within the Google Search results changes, I think. When you click on the "More businesses" button at the bottom of the local pack, you aren't taken into Google Maps anymore; you are taken to the Google Places tab. And then when you scroll to see more, the pagination is broken.View the full article

Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US. View the full article

Here is a recap of what happened in the search forums today...View the full article

Google announced that Search Live is now fully live in the US and no longer requires opt in to Search Labs. In July, Google released it on mobile in the U.S. for users enrolled in the AI Mode Labs experiment but now it is open to everyone in the US in English'"no Labs opt-in needed.View the full article

A month ago, Google announced new agentic (agent based) features for AI Mode. Well, some are now seeing this live in AI Mode, specifically making reservations at recommended restaurants. View the full article

Back in May, we covered how Google was testing a new sponsored results label that placed a few ads beneath it, as opposed to labeling each and every ad as sponsored. Well, that version seems to be expanding and more and more people are seeing it and many are not liking it.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...View the full article

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.View the full article

Google Search is testing a new carousel to promote AI Mode named "Ask AI Mode anything." It gives you ideas on how to "Explore" new or related topics in AI Mode.View the full article

Google had a bug in Google Discover that showed the publisher's name and logo twice on a story. The publisher's name showed once at the top and once at the bottom of the article card in the Google Discover feed.View the full article

Google is testing a new, more publisher-friendly version of the AI Overviews for recipe results. The new design has the recipe cards at the top, citations at the bottom and a shorter AI response.View the full article

Here is a recap of what happened in the search forums today...View the full article

There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it remains flat. Some are suspecting this is the result of fake bot traffic not being filtered by GA4, but others are not sure.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles has a new way to report review extortion scams...View the full article

Have you heard of the Google Goldmine Scoring System? It supposedly looks at your page, your content, and Google gives it a goldminePageScore, title tag factor, body factor, anchor factor, heading factor and more.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing now supports the data-nosnippet HTML attribute...View the full article

Five weeks ago, Google announced a new feature named "Text'¬'­ guidelines'¬'­" at the Think Retail event. Google said these would roll out "over time this Fall." Well, some are now seeing the new feature.View the full article

Google held the Search Central Live event in Dubai just a couple of days ago. It seems like the vast majority of what was presented at the event was presented at prior events. But I wanted to share that Google again said that links or site moves or technical SEO won't fix your rankings if you have overall quality issues with your site.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console performance report chart is stuck. Google again says you can't fix quality issues with links...View the full article

Here is a recap of what happened in the search forums today...View the full article

There may be an undocumented Google user agent named GeminiiOS. GeminiiOS is apparently used when a user clicks on a source link from the Gemini app on their iPhone.View the full article