Link Building Strategies

Google AI Mode has had travel planning for some time but according to some in the travel industry, Google recently began rolling out more of these features in the wild. These include dynamic day-by-day trip plans, hotel add-ons, tickets, and dining stitched into a single AI conversation.View the full article

Microsoft is testing showing text attributes that can say things like "Free Shipping on Qualified Orders" with an icon next to the search ads on Bing Search. This is not just the CTA buttons that these ads have supported for a while but additional text attributes.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google announced that Search Live is now fully live in the US and no longer requires opt in to Search Labs. In July, Google released it on mobile in the U.S. for users enrolled in the AI Mode Labs experiment but now it is open to everyone in the US in English'"no Labs opt-in needed.View the full article

Google is updating the Google Ads Misrepresentation policy concerning Dishonest Pricing Practices. This will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading impressions of the cost of a product or service.View the full article

Over the past couple of days, especially since the Google August 2025 spam update officially completed, the Google search results have been rumbling. It is a bit hard to track due to the changes with the third-party rank checking tools, but there has been a lot of chatter within the SEO community over the past few days.View the full article

Google is sunsetting the session-related metrics for Google AdSense. Google said this includes all metrics that rely on ad sessions, such as "Ad sessions", "Ad session RPM", etc.View the full article

Google said it will be strict in enforcing accurate pricing for lodging listings on Google, both for ads and free booking links. There is no policy change but they will have a "higher standards for price accuracy."View the full article

Google Ads has announced several new features, including segmentation in asset reporting and enhancements to channel performance reporting. Google told me that this continues to provide advertisers with the visibility they are seeking.View the full article

Google is testing another variation to the title links in the Google Search results - a light gray effect. So when you hover your mouse cursor over the snippet, the title link turns grayed and washed out.View the full article

Google is testing having the "Show More" button within AI Overviews jump you directly into AI Mode as opposed to loading more of the AI Overview beneath it. This appears to be a test, as I am unable to replicate it.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google had a bug in Google Discover that showed the publisher's name and logo twice on a story. The publisher's name showed once at the top and once at the bottom of the article card in the Google Discover feed.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R). Google said this allows it to "gets answers straight from your spoken query without having to convert it to text first, resulting in a faster, more reliable search for everyone."View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, App campaigns for installs, and more.View the full article

Ten months ago, Google said on stage at Google Search Central Live event in the Google Zurich office that we should expect more core update, more update. We now have about two months left of the 2025 year and we are in no way going to see more core updates, more often from Google.View the full article

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology have drastically changed over the years.View the full article

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a "tailored experience designed specifically for agency users. The product allows for the management of multiple Merchant Center accounts at scale."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console has a new query grouping report...View the full article

Microsoft is testing a way to change the country and region you are in when doing searches on Bing. There is a new country/region selector for this, similar to how Google handles it.View the full article

Microsoft is testing a "see more" link within the Bing Search image carousel on search result snippets. Sometimes Microsoft will show an image carousel below a search result snippet, sometimes it will show product results and sometimes it won't show at all.View the full article

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report.View the full article