Link Building Strategies

For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest technical SEO factor."View the full article

Cloudflare, which is used by around 20% of all websites (including this one), is having major outages this morning. Lots of site owners are concerned with how this may impact Google, Bing, and other crawlers. The truth is, these search engines have seen this many times before and it can handle it.View the full article

Here is a recap of what happened in the search forums today...View the full article

Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the "GEO rush." The rush for SEO companies or other companies to sell GEO (AI SEO) related services. There are quotes from Danny Sullivan from Google, Krishna Madhavan from Microsoft and more.View the full article

Google Ads may be rolling out a new metric named "Original Conversion Value." This shows the raw data before Google does anything with it.View the full article

Microsoft announced a number of new Microsoft Advertising features including Asset-level editorial review, Conversion Delay insights, callouts for Hotel Price Ads expansion and Microsoft Curate updates.View the full article

Last month, we covered how we saw an "Incentivized" label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must properly tag incentivized reviews for Google.View the full article

Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend. View the full article

Google released Gemini 3, its latest AI model, and it is already powering AI Mode in Google Search today. Sundar Pichai wrote Google is shipping Gemini 3 and that includes "Gemini 3 in AI Mode in Search with more complex reasoning and new dynamic experiences." "This is the first time we are shipping Gemini in Search on day one," he added.View the full article

Semrush will be acquired by Adobe, the two companies announced today. "Adobe and Semrush announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion," the press release said.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google released Gemini 3 and it is now powering Google Search's AI Mode...View the full article

Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the organic/free listings with the search ads/sponsored listings.View the full article

Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.View the full article

Only two months ago, Google officially rolled out the follow feature on Google Discover. Now, that feature is no longer active and Google has removed the documentation associated with it.View the full article

Google announced some new features for Google Maps including a big one for reviews, where reviewers can now use nicknames instead of their real names when leaving reviews. Plus, Google added trending places to the explore tab and insider tips/know before you go to the results.View the full article

A court document from the Department of Justice Google monopoly case shows Google internally discussed six different options for giving (or not giving) publishers control over AI usage. The options range from do nothing new to add options to opt out of just AI Overviews (formerly known as SGE).View the full article

I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community chatter was calm. I wonder if this volatility was related to maybe the Cloudflare outage or Gemini 3 rolling out.View the full article

Google announced that it will be reinstating the suspended hotels in Hotel Center and removing the Suspended Hotels" tab in the "Properties" page of your Hotel Center account.View the full article

Gary Illyes from Google said that even for him "the change is hard to accept" when it comes to how search is changing and evolving with the new AI features. He said this in response to an article published on the Bing Webmaster Blog written by both Fabrice Canel'¯and Krishna Madhavan'¯of Microsoft named How AI Search Is Changing'¯the'¯Way'¯Conversions'¯are Measured.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.View the full article

Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an MCC hijack? Well, this stuff happens and it can be incredibly scary and painful.View the full article

Google is now showing the "What to know" section within web search, not just AI Mode, within the product summary bar on the right side. This shows up when you click on a product.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.View the full article