Link Building Strategies

Google is looking to hire a software engineer with the responsibility of improving the quality of User Generated Content (UGC) contents in Google Discover.View the full article

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.View the full article

Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the "update provides additional examples of what the policy covers, more guidance on how to be compliant, and more information about our appeals process."View the full article

There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU. The thing is, ads in AI Mode, even in the US, is just a test, and is not fully live. View the full article

Here is a recap of what happened in the search forums today...View the full article

When you go to the Google AI Mode home screen, the quick way to do that is to go to google.com/ai. You may see a small disclaimer under the search box that says "Based on your Google activity."View the full article

Google's John Mueller said that there was no change to how fast and frequently the Google Search Console API sends data. This comes after some are questioning the speed of the API and why there may be recent data slowdowns.View the full article

Microsoft is testing placing search refinement tabs or buttons above the shopping ads within the Bing Search results. And when you click on those refinements, you are taken into Bing Shopping Search.View the full article

Google was spotted showing a "Campaign Type" selection option in the Google Ads Channel Performance report attributes section. This showed up for some advertisers, without Google announcing it.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has updated the list of Google products and services that use the Google Read Aloud user agent. The updated page also says that the "service provides an audio version of web pages by understanding their content through help of AI" but adds, "no data from the page is retained for AI model training."View the full article

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, App campaigns for installs, and more.View the full article

Google added Nano Banana Gemini image features to Google Search through Google Lens. There is a new option named Create mode that unlocks the Nano Banana feature.View the full article

New data from AlsoAsked put AI-generated people also ask in Google Search at 38%. These are people also ask responses labeled as AI generated and that number jumped from 17.8% just a few months ago.View the full article

Microsoft has added support for the data-nosnippet HTML Attribute for Bing Search. This was previously not supported but yesterday, Microsoft announced it is "introducing the data-nosnippet HTML attribute."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing now supports the data-nosnippet HTML attribute...View the full article

Google has updated its Google Merchant Center policies to now allow for the sale of physical goods subscriptions. Google said this "will be available to all eligible Shopping ad merchants in the United States."View the full article

Google Ads will be updating the Google Ads Healthcare and Medicines policy to reflect the changes it will require to the approach to advertiser use of prescription drug terms. View the full article

Google is now sending push notifications to some users that direct that user to a search within AI Mode. Yes, Google is pushing users to do queries in AI Mode using push notification services from the Google app.View the full article

Now if you manage multiple Google Business Profiles, when you add a Google Post, Google will let you quickly add that same Google Post to other Google Business Profiles that you manage.View the full article

Liz Reid VP, head of Search at Google, was interviewed by the Wall Street Journal's Bold Names podcast. They spoke about AI, AI Search, how ads are impacted by AI results and other Google features, and AI-generated content's impact on the web and search, plus more.View the full article

For the original iTunes version, click here. This week we covered the new Google Ads label, which Google says improves navigation but in my opinion...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's head of search, Liz Reid, was interviewed about Google Search, AI, ad clicks, publishers...View the full article

There may have been another unconfirmed Google search ranking update that occurred between October 15th and October 18th. The bulk of the volatility seemed to be around Thursday, the 16th.View the full article

The crawl stats report in Google Search Console is missing a day of data again. The data gap is for October 14, 2025. If you look at the chart, you will see a hole in the data, where it is missing a full day of data.View the full article