Link Building Strategies

Google is testing a "Shuffle" button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response Google's AI gives you.View the full article

Google has finally rolled out API access to its 24-hour data feed of Search Performance data. And it is two days more than we expected, with Google giving us this hourly data for the past 10 days, not the initial 8 days that Google promised us.View the full article

Google is pushing even more ways directly into AI Mode from the main Google home page's search bar. Now when you select to upload an image or file, it will take you into AI Mode by default.View the full article

Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box, "Research a topic," "Write something new," "Ask Google," and "Make a plan."View the full article

A month ago, Google said it would soon redirect its ccTLD, country specific domains, for Google Search to its Google.com domain. So Google.de, as an example, would be redirected to Google.com. Well, that process seems to have kicked off on Friday, May 16th for some users.View the full article

Google seems to have added a new section to music knowledge panels named "Behind the music." It seems that this is generated using Google's Gemini AI and gives you a bit of background on the song.View the full article

Google is no longer showing the price of Bitcoin when you search for it in Google Search. Google's VP, Engineering for Search, Rajan Patel, said this is "Not intended" and he will investigate the issue.View the full article

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr. Google.co.uk and so on, those will all redirect to Google.com.View the full article

Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data. Google launched weekly and monthly views in Search Console for performance reports.View the full article

As you know, Google finally launched custom annotations within the Google Search Console performance reports. Well, one issue we noticed is that it does not allow for adding annotations for data it does not have yet, like for today. Today, Google rolled out support for current/future dates.View the full article

I am hearing reports that the Google Search Console API and tools that use the API, including Big Query exports, bulk exports and third party tools, are stuck with data from April 22nd but nothing sooner. It seems like there is something stuck in the data pipes within the API.View the full article

The Google Search Console API has been delayed for the past several days. Data is days behind the web interface and causing issued for those who use Looker Studio, Big Query and other solutions to see the Search Console data when accessed through the API.View the full article

Google Search Console's API will soon add support for the 24-hour hourly data view, plus, this will give you access to not just the past 24 hours but the past 8-days by hour. View the full article

Google's John Mueller said that there was no change to how fast and frequently the Google Search Console API sends data. This comes after some are questioning the speed of the API and why there may be recent data slowdowns.View the full article

Earlier this month, we documented that the average position sharply increased for many sites when Google made that num 100 change blocking a lot of automated queries. Well, for some sites, that number is dropping again, which may mean that there is a workaround for the blocking of those bots and automated queries.View the full article

If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when Google removed the num=100 parameter and is likely due to scrapers not messing up your data.View the full article

The crawl stats report in Google Search Console is missing a day of data again. The data gap is for October 14, 2025. If you look at the chart, you will see a hole in the data, where it is missing a full day of data.View the full article

We know Google will be bringing Google Discover to the desktop interface, heck, we've seen Google testing it for a while now. But did you know that Google will also show the breakdown of mobile versus desktop performance of Google Discover in Google Search Console?View the full article

Google announced it is adding social channels within the Google Search Console Insights report. This "lets you review Search performance of social channels associated with your website directly within Search Console," Google wrote.View the full article

Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had a Merchant Center account, that is no longer a requirement.View the full article

Google Search Console's link report seems to be either missing data or is now showing fewer links. I suspect it is a bug but I also don't think Google spends too much time monitoring this report within Search Console.View the full article

Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any issues with indexing.View the full article

After almost a month delay with the page indexing report within Google Search Console, the report is now back to its normal timeframe. This morning it was reading that the last updated date was November 21st. Now, it is reading December 14th, which is a normal delay for this report. View the full article

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now it seems to be rolling out. I see it, so do many others in our community - do you see it?View the full article

The Google Search Console performance reports seem to be stuck and not updating since October 19/20th for all profiles and websites. The weird thing is that the 24 hour view does seem to have data but when you view it over the 7 day filter, it doesn't show anything from October 19th and onwards (some see October 20th).View the full article