Link Building Strategies

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for Search Console, plus this just builds reports and doesn't do actions - yet.View the full article

I know, we just reported the page indexing report within Google Search Console is very delayed, about two weeks. Well, it is still delayed two weeks, I thought it would catch up by now, but it only got three days of data and then stalled again. And the performance reports are now 32 hours behind, when it is normally just a few hours behind.View the full article

Google Search Console's performance report seems to finally be all caught up and up-to-date as of last night and this morning. I am seeing the normal two-hour or so delay, which has always fluctuated from an hour to five hours on a normal day.View the full article

Google may have pushed some improvements to the reporting system within Google Search Console. Now Google can show how soon the report was updated within a 30 minute interval. So instead of showing last updated 3 hours ago or 4 hours ago, as an example, Google can show 3.5 hours ago.View the full article

Google is testing adding the ability for you to add your own annotations to the Google Search Console performance reports. This is one of the requests SEOs have been asking for from Google for a long time and now Google is testing this in Search Console.View the full article

Google is testing a new design for the crawl stats section in Google Search Console. Instead of the more list view section below the main chart at the top, this new interface is much more visual with numerous charts.View the full article

Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.View the full article

Did you know that you can quickly add parameters to the end of your Google Search URL to see search results in a specific language and/or country? Yes, you can do this from the advanced search settings screen in Google Search but you can also append &hl=(languagecode) + &gl=(countrycode) URL parameters, if you want to save some clicks.View the full article

Google has a new beta feature to encourage searchers to add comments and have discussions around a specific topic. It is called "Discussions" and has a beta label on it. You can add your own thoughts/comments to the topic and those comments can appear across a number of Google properties and services.View the full article

If you search for [events near me], Google may not show you any events near you. It seems like Google is not serving that events carousel right now. I suspect it is a bug and I wonder if this is related to the serving bug from Friday afternoon?View the full article

Google announced it is testing new pre-fetching methods that increase the speed (Largest Contentful Paint - LCP) of the first two results by 67 milliseconds and for the results after those by about by 9.5 milliseconds.View the full article

For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not. Google did post an Easter egg in the search results, which they do every year, and it posted the season's greeting Doodle, but not the holiday-specific decorations. View the full article

Google has this new "Know before you go" section in the search results. I mean, it is new for search, not new for Google Maps and not new for local. But I've never seen a Know before you go box in the search results before.View the full article

Google is now using a much larger font for the knowledge panels shown in Google Search. The font size looks jumbo and it does not seem to be test, it seems to be live - I think.View the full article

Rajan Patel, a VP, Engineering for Search at Google and the Co-founder of Google Lens, is now also offering an assist to Danny Sullivan, the Google Search Liason. For the past several weeks, Rajan Patel's X profile also was tagged as being associated with the Google Search Liaison account.View the full article

On Friday, Google announced a number of updates around translation, language, audio, voice interactions and thus Search Live. Google said it released a more "fluid and expressive conversations when you go Live with Search."View the full article

Google announced that Search Live is now fully live in the US and no longer requires opt in to Search Labs. In July, Google released it on mobile in the U.S. for users enrolled in the AI Mode Labs experiment but now it is open to everyone in the US in English'"no Labs opt-in needed.View the full article

For some Google searchers the ability to go to page two of the search results is simply not possible. The classic Google pagination bar is missing at the bottom of the results for some searchers.View the full article

Google is testing a quick way to copy a link to a search results page and share it with a friend. There is this paperclip icon at the top right of the search results page that lets you copy link to the clipboard. That then generates a goo.gl URL shortener link to share.View the full article

Google Search now lets you see the pricing history and pricing details, including more store details of a specific product, directly from the search results. When you click on the three dots in the product secondary overlay, you get this third-level overlay with those details.View the full article

On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago. This update seems to focus on on spam and adds some additional details.View the full article

I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community chatter was calm. I wonder if this volatility was related to maybe the Cloudflare outage or Gemini 3 rolling out.View the full article

As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The most heated day seems to have been on Friday but the chatter is pretty busy over the weekend within the SEO community.View the full article

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.View the full article

I am seeing the SEO community starting to chatter around a lot of Google Search ranking volatility. Keep in mind, the third-party tracking tools currently seem relatively calm. Often, I see the chatter kick in before the tools catch on but not always.View the full article