Link Building Strategies

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Late last week, into this weekend...View the full article

Google's John Mueller confirmed that Google is not killing off all forms of schema and structured data support for Google Search. The question came up in a Reddit thread after Google's announcement about more structured data support and search features going away.View the full article

A month ago, we reported Google added a new form to report negative review extortion scams on your Google Business Profiles and local listings. Google also listed some tips on how to handle these extortion attempts. But I am glad to report that some local SEOs are saying this form is working and those extortion reviews are being removed by Google.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google will fix its Google Discover fake AI news problem. Google is now showing search ads, not just shopping ads...View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

We know Google has been using machine learning and more recently, AI, to generate search result snippets descriptions. Well, here is an example of Google getting a snippet not just wrong, but downright insulting. View the full article

Google added a carousel to the top of the image tab within some Google Search apps, I think it might be a test. The carousel lets you scroll through some ideas to get you started with your image search.View the full article

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.View the full article

Semrush will be acquired by Adobe, the two companies announced today. "Adobe and Semrush announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion," the press release said.View the full article

Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true. View the full article

Google announced that Gemini can now respond to your local questions with local results in a "rich, visual format." Google will visually lay out the local results to include photos, ratings, and real-world info from Google Maps data.View the full article

Google's John Mueller said that it is impossible for Google to pre-announce quality improvements to Google Search, including core updates. He said, "having quality changes ready for a specific date/time is never a given, and pre-announcing for a fixed date isn't possible."View the full article

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using JavaScript. Google wrote, "The best way to set the canonical URL is to use HTML, but if you have to use JavaScript, make sure that you always set the canonical URL to the same value as the original HTML."View the full article

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are actively reviewing this and working toward a resolution."View the full article

Google updated its Other restricted businesses: Government documents and services policy to say it may label some search ads to say, "Not a government website." View the full article

Google was previously testing placing AI-generated snippet summaries below each search result snippet. Now, Google is testing replacing the search result snippet's description with its own AI-generated description. View the full article

This is a programming note that Tuesday and Wednesday are Sukkot and I will be offline the next two days. I will be offline on Tuesday and Wednesday, October 7th and October 8th.View the full article

Google AI Mode is now available in over 200 countries and territories. Google said they are expanding AI Mode to "more than 35 new languages and over 40 new countries and territories."View the full article

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it is an ad blog and (b) it was written by Krishna Madhavan, who is part of the Bing team, not ad team.View the full article

Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R). Google said this allows it to "gets answers straight from your spoken query without having to convert it to text first, resulting in a faster, more reliable search for everyone."View the full article

Google is testing a new section within the Google Ads advertising console named "Missed Growth Opportunities." This section shows you the "performance you could've achieved in the last year if you'd adjusted your bids and budgets for campaigns with growth opportunities," according to Google.View the full article

Google has updated its Auto-Apply Recommendations setting within the Google Ads interface. The button moved to just above the regular recommendations section.View the full article

Google's John Mueller said that there was no change to how fast and frequently the Google Search Console API sends data. This comes after some are questioning the speed of the API and why there may be recent data slowdowns.View the full article

Microsoft is testing placing search refinement tabs or buttons above the shopping ads within the Bing Search results. And when you click on those refinements, you are taken into Bing Shopping Search.View the full article