Link Building Strategies

Google's John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for. In short, don't go online and complain that your site is named Best SEO blog and you don't rank in the number one position in Google Search for [best SEO blog].View the full article

Google added a new button to the Google Ads Change history report that lets advertisers quickly jump to different campaigns and ad groups in this report. It should be a big time saver for some advertisers.View the full article

Google is testing a new sponsored ads section in the search results named Featured Stores. This reminds me of the from online stores but that was organic/free, not ads.View the full article

Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture your own products.View the full article

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" button at the end of the sponsored results.View the full article

Google has updated the list of Google products and services that use the Google Read Aloud user agent. The updated page also says that the "service provides an audio version of web pages by understanding their content through help of AI" but adds, "no data from the page is retained for AI model training."View the full article

Google is now sending push notifications to some users that direct that user to a search within AI Mode. Yes, Google is pushing users to do queries in AI Mode using push notification services from the Google app.View the full article

Now if you manage multiple Google Business Profiles, when you add a Google Post, Google will let you quickly add that same Google Post to other Google Business Profiles that you manage.View the full article

Google is testing the paperclip style icon in the search results, by the search result snippets and description. Clicking anywhere on the paperclip or the snippet will take you to the webpage.View the full article

It looks like Google is launching a special agency version of Google Merchant Center named Merchant Center for Agencies. Google explained this version is a "tailored experience designed specifically for agency users. The product allows for the management of multiple Merchant Center accounts at scale."View the full article

Google seems to be testing the ability to schedule your Google Posts within Google Business Profiles. At the bottom of the add Google Posts overlay, Google is testing a new option named "Schedule this post" that lets you toggle it on and schedule when you want the post to go live.View the full article

Over the past couple of weeks, there have been numerous reports of reviews disappearing, being removed, or being deleted from local business profiles on Google Search and Google Maps. Supposedly, this is now a known bug and is being actively worked on by the Google team.View the full article

Google Ads seems to be bringing the ability to do campaign level audience exclusions to Performance Max (PMax) campaigns. A new Data Exclusions feature is showing up for some advertisers under campaign settings.View the full article

Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type.View the full article

Both Google and Microsoft reported its earnings today; Alphabet's Q3 2025 earnings and Microsoft's Q1 2026 earnings. Google reported ad revenues up by XX% with $ and Microsoft reported ad revenues up by XX%.View the full article

Google's John Mueller reminded us about when case sensitivity matters for Google Search and SEO when it comes to your URLs. In short, Google will probably figure it out based on two URLs having the same content on it but why leave it up to Google, so make sure to be consistent with your URLs so Google doesn't need to figure it out.View the full article

About a week ago, if you searched for [disney account] and looked at the Disney search result listing in Google Search, you'd see a sitelink that reads, "Black hat SEO approaches..." And guess what, that sitelink is still live.View the full article

Grokipedia, an AI-generated online encyclopedia launched a week ago with over 800,000 AI-generated pages, and both Google and Bing have already indexed hundreds, if not thousands, of those AI-generated pages.View the full article

Google added a new user agent to the Googlebot's user-triggered fetchers documentation. The new user agent is for the Chrome Web Store named Google-CWS.View the full article

Did you know that Google Merchant Center will automatically crop your product images in Google Shopping if it thinks it will look better in Google Search? Did you know that you can also opt out of what they call "Smart Cropping"? View the full article

Here is a recap of what happened in the search forums today...View the full article

Last week, Google announced Opal, a Google Labs project, expanded to more regions. Well, it also explained how you can use this tool to create optimized content in a scalable way - consistently and quickly, without much human intervention. Yea, does this seem like something that might be against the Google Search guidelines? View the full article

Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling them about the new value-based pricing. Basically, when a seacher uses the "Request multiple opinions" within local results, those leads may result now in higher discounts than the previous 50% discount you would get on those messages.View the full article

Google is now embedding its AI chat feature within the Google Ads advertiser console, specifically in some screens. The "Guide me" button that triggers an AI chat feature was spotted in the policy disapprovals screen.View the full article

Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update is causing some anxiety for some advertisers. The policy update says that "phone numbers found to be associated with fraudulent activity or with a history of policy violations are unacceptable."View the full article