Link Building Strategies

Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign. Ginny Marvin, the Google Ads Liaison, confirmed this on LinkedIn yesterday. View the full article

Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.View the full article

Google confirmed a new search algorithm update - well, this is just a weather feature - but it is a stormy one. Well, maybe not. Google said Google Search's weather results were updated to what they call WeatherNext 2 - Google's "most advanced and efficient forecasting model."View the full article

Last month, we covered how we saw an "Incentivized" label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must properly tag incentivized reviews for Google.View the full article

Google released Gemini 3, its latest AI model, and it is already powering AI Mode in Google Search today. Sundar Pichai wrote Google is shipping Gemini 3 and that includes "Gemini 3 in AI Mode in Search with more complex reasoning and new dynamic experiences." "This is the first time we are shipping Gemini in Search on day one," he added.View the full article

Google's John Mueller said that rewriting AI content by a human won't change the site's ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.View the full article

In this week's recap, we covered that the Google December 2025 core update was unleashed. Google also said more core updates are definitely on their way and one should be coming soon Google also updated its...View the full article

John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about "Thoughts on SEO & SEO for AI." In short, they both said SEO for AI is the same as SEO for traditional search but then they got into it.View the full article

On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an "unlawful" operation that bypasses Google's security measures to scrape search results at an astonishing scale.View the full article

For the past several years now, John Mueller of Google would come out with what he calls the "Mueller Report of SEO memes." Well, here is his 2025 edition of the Mueller Report of SEO memes. It is fun to scan through, so I'll just embed them all.View the full article

We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads.View the full article

Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new "Authorized Buyers" blocking control. This will start on November 6, 2025, the company said.View the full article

Google now supports Sitelinks for local search ads in the Google Maps interface. They show in the form of a carousel, under a sponsored ad listing in the Google Maps interface.View the full article

Google has added price tracking data charts for each retailer within Google Search. On the right side, after you click on a product, Google may show a price chart with pricing over time. Google may also let you click on the available merchants and retailers to see how the price has changed for that specific merchant over time.View the full article

Google added a new "sources" column to the AI Max search term report. This helps you understand where your traffic was matched from in AI Max searches.View the full article

Google has updated AI Mode for fantasy sports including adding in integration with FantasyPros. And OpenAI has improved the GPT-5 Instant model for signed-out users.View the full article

We've seen at least two variations of Google local and Business Profiles showing related to your search boxes, but this new one looks a bit more tidy than the Q&A carousel and Google Posts carousel version.View the full article

Google is testing showing a "Get Google QR" code button when you search for your business in Google Search. This button is with the Edit Profile, reviews, photos, posts, performance, and other buttons you see to manage your Google Business Profile. View the full article

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on your key metrics, such as clicks, conversions, or conversion value," Google wrote.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local reviews are disappearing...View the full article

Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface.View the full article

A judge has ruled, giving Google a blow in its ad tech monopoly legal battle. This ruling should help the plaintiffs suing Google not get hung up in court as long as some expected, plus Google can't relitgate the core facts in that antitrust case.View the full article

There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th.View the full article

Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for advertising.View the full article

Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's Rose Yao announced Google Finance added live audio, instant transcripts and AI insights.View the full article