Link Building Strategies

Google Posts/Updates are starting to disappear from the local panels within Google Search. I saw complaints about this yesterday and tested it by adding a post myself on my business, it was there, until it wasn't. Now I see a huge number of complaints that posts or updates are missing from Google local panels.View the full article

Google has added video previews to the video verification within Google Business Profiles. Google's Lisa Landsman said this will help with "submitting, ensuring clarity and accuracy '" saving you valuable time and reducing the need for resubmissions."View the full article

Google sent emails to Google Ads advertisers about new Local Service Ads additions to its terms for its providers that they must accept by June 5, 2025 or else their ads will no longer serve in Google Search or Google Maps.View the full article

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 reporting.View the full article

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies."View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads announced they will "now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction." Honestly, I thought this update happened last month when they started to allow double serving ads (well, Google now says it is not double serving, so maybe that is the announcement here...).View the full article

About a year ago, we covered numerous tests with shaded site name and favicon sections of the snippet. Google continues to test this, but we're now seeing a blue gradient version of the style.View the full article

Google is testing a newish section in the Google local panel to tell searchers how far that business is from your location. Google is testing adding either a "Get there" data point and/or a "From your location" data point. View the full article

Microsoft is testing adding a read more link to the Bing Copilot Answers in Bing Search. The read more link will expand the answer to show more content, generating a more detailed and longer answer for your query.View the full article

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google seems to be no longer showing the events carousel, event rich results, in the desktop search results. I see them on mobile search but I cannot trigger them on any browser on desktop search.View the full article

The folks at Google did a live demo of Android XR, Google's AR glasses with Gemini, at the TED 2025 event. It is pretty wild to watch this demo, so I figured I'd share it with all of you here, in case you missed it.View the full article

The IAB and PwC released their annual Internet Advertising Revenue Report, which showed search ad grew 15.9% with $102 billion in ad dollars in 2024. Search ads made up the largest pie of internet ad spending at 39.8%.View the full article

Fabrice Canel said Microsoft will streamline the Bing Webmaster Tools notifications because, at times, it can be a bit overwhelming. Fabrice wrote on X, "working to streamline things" when Martin MacDonald complained about getting way too many emails from Bing Webmaster Tools.View the full article

Microsoft launched the Copilot Merchant Program, a way to feed Copilot more details about your products. Microsoft said this is a way to "integrate your shopping experience with Copilot to help your brand gain visibility, acquire more customers and generate sales, all from a convenient centralized location with AI support at every step."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google was ruled an illegal monopoly once again...View the full article

Google was ruled, for the second time, an illegal monopoly again by a Federal Judge yesterday. And another week and more heated volatility in the Google Search results. Google also announced they will redirect...View the full article

Google recently said it made Search "much faster," at least that is what Rajan Patel, the VP of Engineering at Google Search said on social. There is a larger blog post that Google wrote up on this, which I initially decided not to cover but I changed my mind.View the full article

Google Merchant Center has added a new report named popular products report. This report will show you your popular products, popular brands, top-selling products, etc, all on Google.View the full article

Google's John Mueller was quick to debunk a claim that owning an .esports domain will have no positive SEO effect. He said on Bluesky, "There's no positive SEO effect from a TLD like that."View the full article

Google Ads seems to be rolling out the expected age exclusions feature for Performance Max, PMax, campaigns. In January, Google told us it would be coming and then we saw the Google Ads Editor add the feature in version 2.9. And now, some are seeing it in the Google Ads advertiser console user interface. View the full article

Google has been rolling out its new full-width redesign of Google Discover. But the issue is that it is taking publishers' images and cropping them to fit this new width. View the full article

A US judge ruled Google acted illegally to maintain a monopoly in some ad tech. This is the second time a judge ruled Google willfully engaged in monopolistic practices. The remedies for these rulings are still being worked out but may strengthen the case to have Google's business broken up.View the full article