Link Building Strategies

Google has told us that core updates impact visibility within Google Discover, but that may have changed at some point. Andy Almeida from the Google Trust and Safety spoke about Google Discover and one of his slides wrote, "Minimal alignment to Search ranking..."View the full article

In June, Google moved Offerwall out of its AdSense beta, making it available to all. Now, if you are using Offerwall, Google will opt you into Offerwall optimization.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are starting to see big movement from the Google December 2025 core update...View the full article

Earlier this month, we documented that the average position sharply increased for many sites when Google made that num 100 change blocking a lot of automated queries. Well, for some sites, that number is dropping again, which may mean that there is a workaround for the blocking of those bots and automated queries.View the full article

Google updated its JavaScript SEO documentation to warn against using a noindex tag in the original page code on JavaScript pages. Google wrote, "if you do want the page indexed, don't use a noindex tag in the original page code."View the full article

Microsoft is testing the ability to upload an image directly within the Bing search bar. You click on a plus sign and Bing shows you "search with an image" and "make an image." I get the search with an image feature but why add generative AI features, like make an image, in this search bar?View the full article

Here is a recap of what happened in the search forums today...View the full article

Back in October, many businesses reported that reviews left on their Google Business Profiles were disappearing. It wasn't happening to every business, but it was widespread. Last night, I was told the bug had been fixed and that the reviews should be returning.View the full article

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes.View the full article

For the past 15 or so years, Google would post holiday-specific decorations at the top of its search results for Christmas, Hanukkah, and Kwanzaa. Well, this year Google did not. Google did post an Easter egg in the search results, which they do every year, and it posted the season's greeting Doodle, but not the holiday-specific decorations. View the full article

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel performance reporting as her number one feature release for Google Ads in 2025.View the full article

A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored content within the AI responses given by ChatGPT.View the full article

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has deleted a ton...View the full article

Google's John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, "you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites."View the full article

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by conversion action metric.View the full article

Microsoft Bing is testing loading more people also ask options as you click on them. This is something Google has done for a long time now, but now when you click on an option under the people also ask section within Bing, Bing may load more beneath them - to show you more options.View the full article

Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of really painful and shameful tactics Google is using for its AI responses to some recipes. Adam calls its Google's AI Frankenstein recipes, where it pulls parts of the recipes from recipe bloggers, says it is the brand's recipe, but changes it enough where the recipe is not real and tastes horrible.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles adds new help page for requesting reviews via links or QR codes. Google Ads search term report has quick filters...View the full article

Now that the December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search visibility with this latest core update.View the full article

Google is working on fixing an issue where some searchers are seeing squished images within the Google Search knowledge panels. I personally cannot replicate this but it seems to be happening for a number of searchers.View the full article

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset group to find out which creative combination works best for your Performance Max campaign.View the full article

Lenny Rachitsky interviewed Robby Stein, VP of Product at Google, who we cited here numerous times over the past couple of years. The interview covers how AI is not replacing search, search is not dead, how AI Mode will be incorporated within Google Search, how to do AEO or SEO for AI answers, how AI Mode came to market and more.View the full article

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.View the full article

Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the organic/free listings with the search ads/sponsored listings.View the full article

A court document from the Department of Justice Google monopoly case shows Google internally discussed six different options for giving (or not giving) publishers control over AI usage. The options range from do nothing new to add options to opt out of just AI Overviews (formerly known as SGE).View the full article