Link Building Strategies

Google is rolling out a new billing report within Google Ads. The new billing report gives you line-by-line view of your Google Ads invoices. View the full article

After three years of Yahoo dropping hints at its return to search, Yahoo has announced Yahoo! Scout - its new AI search engine feature that is embedded within Yahoo Search, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports and so on - as well as at scout.yahoo.com.View the full article

Google has launched what it calls Multi-party approval for Google Ads. "Multi-party approval (MPA) is a security feature for Google Ads designed to protect your account from unauthorized activity by requiring a second account administrator to verify high-risk changes," Google wrote.View the full article

This week, surprise - surprise, we covered more Google Search ranking volatility. OpenAI launched its web browser, ChatGPT Atlas - it uses Google. Google Search Console performance reports are stuck...View the full article

Google Merchant Center is now beta testing regional member pricing, where you can offer different member prices based on the shopper's regions. This will essentially override the member price in the regional inventory feed.View the full article

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for Search Console, plus this just builds reports and doesn't do actions - yet.View the full article

Google's Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources that ads will be coming to Gemini in 2026.View the full article

Microsoft is testing out the new Google Ads sponsored results label, ad grouping and hide button with its own Bing Search results ads. Microsoft Advertising search ads in Bing are testing grouping multiple search ads under one "Sponsored results" label, and then at the bottom, there is a "Hide" and then "Show" button.View the full article

Google Maps is updating its share buttons by removing the options to share on X and adding the options to share on Reddit and Facebook. View the full article

Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results. The most noticeable day of the impact was Saturday, December 13th, but there are plenty of signs it started to hit hard on Friday, December 12th.View the full article

This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI Mode. Google Search...View the full article

As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it seemed to cool a bit towards the middle of the week. Now, I am seeing signs of more intense volatility hit on Saturday, December 20th.View the full article

Here is a recap of what happened in the search forums today...View the full article

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.View the full article

Google has posted the New Year's Eve Doodle and New Year's Day Doodle on the Google.com home page for when it is New Year's Eve for you and New Year's Day for you.View the full article

Several months ago, back in March, Google added a screen to request reviews by sharing a link or QR code with your customers. Now, it seems Google has added a new help page on how to use this feature.View the full article

Google Ads will update its advertising policies to allow ads for Prediction Markets starting on January 21, 2026. This will be allowed in the United States, but only for federally regulated entities.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google AI Mode is showing really light colored fonts for product pricing and inventory when you click on a product. This differs from the normal font type in the main Google Search results interface.View the full article

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign performance," Google wrote.View the full article

Google AI Overviews are now being powered by Gemini 3 globally, by default. Robby Stein, VP of Product, Google Search announced, "We're making Gemini 3 the new default model for AI Overviews globally, so you get a best-in-class AI response right on the search results page, for questions where it's helpful."View the full article

Before the December holidays, Google posted a notice that review appeals for Google Business Profiles were delayed. Well, Google just removed the notice, which likely means the extended delays for review appeals are no longer an issue.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says search algorithms, spam detection...View the full article

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and the first 2MB of other supported file types.View the full article

Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, 2025. This is a much longer than normal delay for this page indexing report, but it is just a reporting issue and it does not mean your site has any issues with indexing.View the full article