Link Building Strategies

Google is appealing the ruling that it is an illegal search monopoly - which surprises no one. Plus, Google asked the court to pause the remedies during the appeal phase.View the full article

Google announced late on Friday that Gemini 3 Pro is now powered Google AI Overviews for complex queries. Google actually said this last November, but then edited its story to say it was just AI Mode that was powered by Gemini 3 Pro and not AI Overviews. Now both AI Overviews and AI Mode can use Gemini 3 Pro.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI will be testing ads in ChatGPT very soon. Google's Gemini 3 Pro now powers some AI Overviews...View the full article

Google AI Mode is showing really light colored fonts for product pricing and inventory when you click on a product. This differs from the normal font type in the main Google Search results interface.View the full article

Navah Hopkins, the Microsoft Advertiser Ads Liaison, asked on LinkedIn if you will be adding Microsoft Advertising part of your marketing mix in 2026? The poll had over 200 responses, with most saying it is already included in that mix but 36% saying they will be adding it to the mix.View the full article

Yep, back on comments from Google on the LLMs.txt file. Another question came up on Bluesky asking if the fact that some Google properties still have the LLMs.txt files up, if that is some sort of endorsement from Google. John Mueller from Google said, simply, "no," it is not an endorsement.View the full article

Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI Mode results for shopping queries using query fan-out. Well, here is an example of that where Google AI Mode is prompting you to narrow down the options.View the full article

Here is a weird one - one person named Kunjal Chawhan spotted a Google AI Overview that had an HTML font strikethrough in the text. So it looks like Google is offering an answer, but it's struck through as a false answer...View the full article

Here is a recap of what happened in the search forums today...View the full article

As you know, Google has appealed its search monopoly ruling and with that, filed a number of new documents with the court. One is an affidavit of Elizabeth Reid, Google's Vice President and Head of Search. The other is of Jesse Adkins Director of Product Management for Search Syndication and Search Ads Syndication.View the full article

Google is testing adding to the verification section of the Local Service Ads detail screen various details and qualifiers. These details and qualifiers include attributes such as Passed License Check" , "Number Of Recent Bookings", "Passed Background Check" And "Has Business Insurance."View the full article

Google added an "Answer now" link or button to the Gemini app. Clicking "Answer now" will stop Google's Gemini from thinking and then give you an answer right away using Gemini 3 Flash model.View the full article

Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have "any plans" to bring ads to Gemini. This comes even after OpenAI announced ads are coming to ChatGPT.View the full article

Last week,I reported on January 15th of a Google Search ranking update with a lot of heated volatility. Truth is, it went through the weekend, but now it is spiking back up again as of yesterday and today - January 20th and 21st.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google added a new crawler, robot, to its list of user-triggered fetchers in the Google crawlers documentation. This specific bot is named Google Messages and it is a fetcher "used to generate link previews for URLs sent in chat messages," Google wrote.View the full article

A few weeks ago, we covered how damaging the Google Search results were for recipe publishers and bloggers. It was nicknamed Frankenstein recipes because it would take pieces of these recipes from bloggers, mash them together and ruin them, all while also mentioning the brand name - hurting the brand. View the full article

As you know, OpenAI will soon show ads on ChatGPT, but now we are hearing that those ads will be charged on a pay-per-view, impression-based model, not a click-based, cost-per-click model.View the full article

Apple will reportedly release two new Siri versions, one this year with iOS 26.4 and one next year with iOS 27. Plus, Apple may release an AI pin wearable device in 2027.View the full article

Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, "There are some important new updates here."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple to have two different releases of Siri and Apple Intelligence, powered by Google Gemini...View the full article

For the past year or so, I've seen a growing number of complaints about Google Ads accounts being hijacked. It seems to be getting worse, even after we covered the Google Ads account hijacks last November. So how do you reduce the chances of your Google Ads account being hijacked?View the full article

Google's Gemini may be rolling out new local results, it may be new, I am not sure. But the details it shows may give you insight into how Google understands and interprets your business. Gemini gives new headlines and sections about your business based on what it thinks it knows about it.View the full article

Google Ads currently has a bug where if you try to edit your asset groups within your Performance Max campaigns in the web user interface, it simply won't work. Google is reportedly aware of the issue and is telling advertisers to use Google Ads Editor or the API as a workaround for now.View the full article

Google will sometimes fall back to showing featured snippets when it is unable to generate AI Overviews for a query. And when that happens, it sometimes looks like an AI Overview, but it is not an AI Overview, it is a featured snippet.View the full article