Link Building Strategies

Google uploaded its Thanksgiving Doodle to the Google Search home page, google.com. It is a typical and expected cute Google Doodle - more on that later. But when you click on it, you are not taken to the Google search results page, instead you are taken directly into AI Mode.View the full article

Google's John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed their clients for GEO services.View the full article

Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger and Zalo, the Vietnamese instant messaging multi-platform service.View the full article

The Google local pack within the Google Search results changes, I think. When you click on the "More businesses" button at the bottom of the local pack, you aren't taken into Google Maps anymore; you are taken to the Google Places tab. And then when you scroll to see more, the pagination is broken.View the full article

Google Ads now lets you create up to five custom views on the Overview tab. The Overview now supports custom views and you can add up to five tabs and create Overview pages customised for your unique needs, Google wrote on the Google Ads console.View the full article

Google Ads is testing two new sections in the Overview tab. There is a new trends section and a new performance by stage section.View the full article

Here is a recap of what happened in the search forums today...View the full article

OpenAI announced shopping research within ChatGPT, "a new experience in ChatGPT that does the research for you to help you find the right products," as OpenAI put it. This is clearly OpenAI's response to Google's AI Mode and Gemini 3 shopping experiences.View the full article

Google announced that it will be reinstating the suspended hotels in Hotel Center and removing the Suspended Hotels" tab in the "Properties" page of your Hotel Center account.View the full article

Google is now showing the "What to know" section within web search, not just AI Mode, within the product summary bar on the right side. This shows up when you click on a product.View the full article

Can you imagine you manage hundreds of clients in your Google Ads Manager Accounts (MCC) gets hijacked. Or your Google Account and your ad campaigns gets hijacked due to an MCC hijack? Well, this stuff happens and it can be incredibly scary and painful.View the full article

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click through to see more LSA listings.View the full article

Here is a recap of what happened in the search forums today...View the full article

Gary Illyes from Google said that even for him "the change is hard to accept" when it comes to how search is changing and evolving with the new AI features. He said this in response to an article published on the Bing Webmaster Blog written by both Fabrice Canel'¯and Krishna Madhavan'¯of Microsoft named How AI Search Is Changing'¯the'¯Way'¯Conversions'¯are Measured.View the full article

Back in July, Google announced Web Guide, an AI-organized search results page that experiments with how we find, surface and organize results from across the web. Well, it has been showing up more often, directly in the "All" tab, not even in the web tab.View the full article

For the past week or so, a number of local SEOs and local business owners have been unable to see the admin panel, also known as NMX, when they search for their business in Google Search. This is not impacting everyone. I see it, many see it, but for some businesses, it does not show up.View the full article

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this month.View the full article

Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Nano Banana Pro is insane and it works in AI Mode...View the full article

Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make helpful content...View the full article

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.View the full article

Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google confirmed a new search algorithm update - well, this is just a weather feature - but it is a stormy one. Well, maybe not. Google said Google Search's weather results were updated to what they call WeatherNext 2 - Google's "most advanced and efficient forecasting model."View the full article

There have been several complaints over the past week about Google showing searchers its old Google Search design. Some of those search results seem to lead to a broken interface, while others just look like they are from a decade or so ago.View the full article