Link Building Strategies

Here is a recap of what happened in the search forums today...View the full article

Google is sending some of its advertisers personalized emails about how they can boost their ads performance by following a few steps. The email is titled, "Your step-by-step guide to boost ads performance."View the full article

Google has released version 19.1 of the Google Ads API, v19.1 added 11 new features, removed 0 features and changed 23 different features. This goes across assets, campaigns, Demand Gen, conversions, LSAs, and more.View the full article

As I covered yesterday, Google is going to redirect its ccTLDs to Google.com. And as I reported yesterday, Google also said "it won't affect the way Search works." Despite Google saying that, there are tons of people in our industry thinking that international SEO has changed with this announcement - it has not.View the full article

Google launched its shopping / e-commerce card in the search results as a test several months ago. Since then, the card has undergone various tweaks. Now, Google is testing showing an animated/playable video in the shopping card block.View the full article

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at Google Search.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility is heating up now...View the full article

It's been about a week and what would be do without reporting on yet more Google Search ranking volatility... I am seeing signs of a Google Search ranking update and volatility over the past 24 hours, maybe kicking in April 15th through April 16th, today.View the full article

CNBC reports Google has been sued in the UK for <<£5 billion ($6.6 billion) in potential damages over allegations that the U.S. tech giant abused its "near-total dominance" in the online search market to drive up prices.View the full article

Google.com will soon be the only way to access Google Search. The ccTLD versions of Google will redirect to Google.com. That means if you try to go to Google.ca, Google.fr. Google.co.uk and so on, those will all redirect to Google.com.View the full article

Google has released its annual Google Ads Safety report and the big number that stands out to me is that Google has suspended over 200% more advertiser accounts in 2024 than it did in 2023; 39.2 million versus 12.7 million. Google also removed 5.1 billion ads, restricted over 9.1B ads, restricted ads on 1.3 billion publisher pages and took broader site-level enforcement action on over 220,000 publisher sites.View the full article

Google is testing a "new" label in the search result snippets. Several people are noticing this "new" label next to search result snippets that have new content. View the full article

We know Google loves to link to its own search results from the AI Overviews, and we have seen those links sometimes go in a loop of sorts. But did you know Google can show the same link to a website in the AI Overviews more than once?View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Financial Times interviewed Google's head of search, Liz Reid. Google AI Overviews can link to itself over and over again...View the full article

The Financial Times has a detailed interview with the newish Head of Google Search, Elizabeth Reid. The interview can be gated, so here are some of the quotes that stood out most to me from this interview.View the full article

As you know, Google is okay with linking its AI Overviews back to more Google Search results. But is Google okay with linking the same query, to the same query, over and over again, through the AI Overviews?View the full article

Google said it again - structured data does not help your site rank any better. John Mueller of Google said this on Bluesky, "Structured data won't make your site rank better." He said, all it is "used for displaying the search features listed in" this search gallery document.View the full article

There seems to be a bug that is impacting the first image in the product snippet image carousel set. I was notified about this a few times in the past few days by various people and while I cannot replicate this, many can.View the full article

Google is testing a new shortcut location for AI Mode in the Google App on Android. Google is placing the shortcut button directly in the search bar.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.View the full article

Google is testing yet another search feature that generates new queries on Google Search. This one is named "Ask a follow-up" and they are sported with the Gemini stars next to them.View the full article

Microsoft is testing yet another variation for its favicons in the Bing Search snippets. This one uses a dark gray background, with a circle formatted favicon, next to the search result snippets.View the full article

Google is experimenting more with shopping carousels, this time, showing products and then which articles are recommending those products. These can be shown in best of articles and recommended in articles. View the full article

Microsoft is testing trending icons on Bing Search's related searches section. We've seen both Google and Bing use trending icons in various search features over the years, but now Bing is testing them on the related searches feature.View the full article