Link Building Strategies

Google's Gemini may be rolling out new local results, it may be new, I am not sure. But the details it shows may give you insight into how Google understands and interprets your business. Gemini gives new headlines and sections about your business based on what it thinks it knows about it.View the full article

Google is testing the ability to add color to your search results page with a color palette picker. There is this palette icon at the top of the results that when clicked on says "Add a splash of color to the top of Search," and "Pick color." View the full article

Several weeks after Google rolled out support for Preferred Sources globally, Google added official help documentation for site owners to use to help them understand what it is all about and how to encourage their readers to subscribe to your site as a preferred source.View the full article

Welcome to the Google Webmaster report, where I sum up all the more important Google organic search topics that occurred over the past month - just in case you (or I) missed it. January was an incredibly volatile month regarding unconfirmed Google search ranking movement. I posted about it several times.View the full article

Here is a recap of what happened in the search forums today...View the full article

I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those results is still shaking up. View the full article

Here is a recap of what happened in the search forums today...View the full article

Greg Gifford, a veteran automotive and local SEO, published a hard warning to vendors suggesting that they tell automotive dealerships to set up separate Google Business Profile department listings for separate services. He said, do not, do not, do this and that it can lead to your Google Business Profiles being suspended and removed from Google Search and Google Maps.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google's John Mueller once again warned about hosting your website on free subdomain hosting service because they are magnets for a "lot of spam & low-effort content."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI will be testing ads in ChatGPT very soon. Google's Gemini 3 Pro now powers some AI Overviews...View the full article

Here is a recap of what happened in the search forums today...View the full article

Here is a recap of what happened in the search forums today...View the full article

Google added a new crawler, robot, to its list of user-triggered fetchers in the Google crawlers documentation. This specific bot is named Google Messages and it is a fetcher "used to generate link previews for URLs sent in chat messages," Google wrote.View the full article

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences.View the full article

Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, reporting and conversion controls - plus much more.View the full article

Google seems to be testing showing up to 10 sitelinks on some of the search result snippets. Normally, Google will show about 4 sitelinks, but here Google is showing 6 more.View the full article

Google is testing showing third-party endorsement content on Search ads, a Google Ads spokesperson confirmed. This "third-party endorsement content" may include content from third-party websites under the ad description, including the site's name, logo, and a short endorsement from that site.View the full article

Google seems to be showing more and more ads in the local pack, aka Local Pack Ads. Just a couple of months ago, Google had ads on the local pack for less than 3% of tracked keywords; now it's up to about 22% of tracked keywords. View the full article

Google seems to be replacing its Google Ads support form with an AI agent, maybe from its Ads Advisor system. When you go to support.google.com/google-ads/gethelp you are redirected to the chat experience now. I am not sure if this is global, but I am seeing this myself across two Google Ads accounts I have access to.View the full article

Mike Ryan posted data on the percentage of invalid clicks on the Google Ad Network, broken down by fraudulent clicks or likely accidental clicks. It shows the Google Display Network has the most invalid clicks, but search partners have the most fraudulent invalid clicks.View the full article

Google confirmed there is a bug with AI Overviews not showing links for some responses. The bug was spotted by Lily Ray, who posted some examples several hours ago. Rajan Patel, Google's VP, Engineering for Search, replied saying it is a bug and Google is working on fixing it.View the full article

The Google Ads mixed campaign type experiment beta, which we covered the help document last month, seems to be going live for some advertisers. This feature allows advertisers to test multiple campaign types, budgets, and settings across campaigns in a single experiment.View the full article

We saw Google test follow up questions below the AI Mode responses back in July. Now Google is testing follow up search suggestions, not necessarily in question format, at the bottom of some AI Mode results.View the full article

OpenAI has officially launched ads in ChatGPT yesterday. The company announced, "Today, we're beginning to test ads in ChatGPT in the U.S. The test will be for logged-in adult users on the Free and Go subscription tiers. Plus, Pro, Business, Enterprise, and Education tiers will not have ads."View the full article