Link Building Strategies

Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume so.View the full article

Microsoft has implemented and continues to deploy mitigations against prompt injection attacks in Copilot, the company announced last week. Spammers were using the "Summarize with AI" type of buttons to trick AI engines into believing or trusting a specific company or response.View the full article

Microsoft has updated the design of the Bing Webmaster Guidelines section and changed some of the verbiage. I think overall these are smaller updates, but I have not gone through every single change to double-check as of yet.View the full article

In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.View the full article

In February, we covered how Google's AI Overviews really hurt the click-through rate of the search results and paid ads. Well, several more recent studies have come out that back up this data.View the full article

Here are the most popular articles on the Search Engine Roundtable by number of comments. In other words, these are the articles with the highest number of comments posted in 2025.View the full article

Google hosts events around the world for SEOs, content creators, webmasters, site owners and marketers named Google Search Central Live. They've been doing it for years and I've attended many over the years. This is the first time the event was held in the new St. John's Terminal, which is made to impress - let me say.View the full article

Google added Nano Banana Gemini image features to Google Search through Google Lens. There is a new option named Create mode that unlocks the Nano Banana feature.View the full article

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads Liaison for Microsoft Advertising. Navah wrote on LinkedIn, "I could not be more excited to announce I am joining Microsoft Advertising as the Ads Liaison!"View the full article

Google released a new Google Ads ad strength guide and best practices document. The document should help you improve your overall ad strength in Google Ads.View the full article

Google Ads has this new feature that lets advertisers calculate your conversion value for new customers. It says, "Select a lower target ROAS to adjust the incremental conversion value used to bid for new customers."View the full article

Google announced new message assets requirements for Google Ads. These new requirements aim "to ensure a good user experience" and go into effect on October 30, 2025.View the full article

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.View the full article

Google announced a number of new Google Ads Performance'¬'­ Max'¬'­ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.View the full article

Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said this is the "biggest update to bidding in over a decade." View the full article

Google added a new report to the Google AdSense reporting named traffic source breakdown. This report helps you understand the origins of your page traffic. It also categorizes traffic based on whether it arrived directly to your page, or from popular and classified platforms.View the full article

We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads.View the full article

Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your profile and what information to share with your visitors - amongst other suggestions and insights.View the full article

Google added a new developer document and video explanation on how to use Google Analytics data and Google Search Console data together. One of the biggest confusions I see is when people try to compare the data between those two analytics tools - they measure different things in different ways.View the full article

Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website. Google also published a blog post on the topics over here.View the full article

Google has posted a new help document named Things to know about Google's web crawling. This document currently lists 9 things on how Google's web crawling works. View the full article

Google has a "new feature," as it labeled it, within Google Merchant Center, for event promotions. This allows you to promote an event, such as a sale, promotion or occasion, that may help you sell product.View the full article

Google Merchant Center has added a new report named popular products report. This report will show you your popular products, popular brands, top-selling products, etc, all on Google.View the full article

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion.View the full article

Google has documented a new user agent, a user-triggered fetcher, named Google-Pinpoint. "The Google-Pinpoint fetcher requests individual URLs that Pinpoint users specified as sources for their personal collections of documents," Google posted in its updated documentation.View the full article