Link Building Strategies

Here is a recap of what happened in the search forums today...View the full article

Google's John Mueller said that when it comes to AI Search and the changes that come with that, Google's core search algorithms, spam detection methods, spam policies, and other search systems do not fundamentally change.View the full article

On the Reddit Q4 2025 Earnings Call (see transcript here), Steve Huffman, the CEO of Reddit, was asked about how he feels about how Google and OpenAI link or use citations to link to Reddit's content. Overall, Steve made it sound like the interfaces are adapting quickly and he is hopeful they will drive traffic to the conversation (within Reddit) in the future.View the full article

There are some reports coming out that Grokipedia, the AI-based Wikipedia, is now showing a decline in search visibility in both Google and even ChatGPT. This comes after both an indexing and ranking surge in Google Search.View the full article

Google announced a number of updates to help people find and remove personal information and sensitive imagery about themselves from Google. But you would need to give Google this information first, so Google can find it and then remove it.View the full article

The Google Chrome team announced its early preview of WebMCP, "a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, reliability, and precision," André Cipriani Bandarra from Google wrote.View the full article

Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across different campaigns in your Google Ads account.View the full article

A few weeks ago, we reported Google was exploring ways to allow sites to opt out of showing up in Google's AI features, like AI Mode and AI Overviews. Google's Sulina Connal said at the FT Strategies News in the Digital Age conference that this is a "huge engineering project."View the full article

There is a bug impacting a number of Google AdSense publishers where the anchor and vignette ads won't close for users. This has been an issue since February 13th and Google is reportedly working on a fix for the issue.View the full article

Google Ads is now showing in the "When and where ads showed" report, the ability to see PMax, Performance Max, reporting. So you can see the placement, type, network and impressions you are getting from your PMax campaigns.View the full article

Apple will reportedly release two new Siri versions, one this year with iOS 26.4 and one next year with iOS 27. Plus, Apple may release an AI pin wearable device in 2027.View the full article

This week, we covered the doubly heated Google Search ranking volatility, but nothing was confirmed by Google. OpenAI will soon test ads in ChatGPT responses and they will charge on an impression basis...View the full article

Here is a recap of what happened in the search forums today...View the full article

John Mueller from Google dropped a very John-like hint that maybe, just maybe, Google Search Console will add AI visibility reporting. John was asked about it again and responded, saying, "While I have nothing to announce, I can say for sure that very few things online are permanent."View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google's search rankings are highly volatile...View the full article

Google reported its earnings today, its Q4 2025 earnings report showed ad revenues up by 14% at $82.3 billion and overall revenue was up 17% at $113.8 billion. I specifically like to dig in as best as I can on the ad revenue side to see how Google Ads have performed.View the full article

Google will stop showing the business short names on Google Business Profiles in Search and Google Maps. The short name will still work, if you have one, but going forward, the link in your Google Business Profile will no longer be displayed to you or searchers.View the full article

Google added a new button to the top stories section of Google Search named "Sign in to customize." This leads users who are not logged into Google to sign in, so those users can configfure there preferred sources in Google Search.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched new AI Mode retailer ads...View the full article

Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it drives a bit more attention and thus clicks?View the full article

Last November and December, Google announced a slew of new features for Google Search Console. But it seems like most of us still do not have access to those features.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is losing one of its main sources of information for its Knowledge Graph, the CIA World Factbook. This was a reference resource produced by the Central Intelligence Agency between 1962 and 2026 with almanac-style information about the countries of the world.View the full article

Here is a recap of what happened in the search forums today...View the full article

This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to share about the recent unconfirmed ranking updates...View the full article