Link Building Strategies

Microsoft Advertising is testing an update to the shopping ads carousel that can show multiple images in a single card. Essentially, you are seeing a carousel within a carousel for Bing shopping ads.View the full article

Google reportedly updated its Google Ads support contact form to add a disclaimer and checkbox to say you authorize "Google Ads specialist on behalf of your company to make the changes above directly to your company's Google Ads account to reproduce and troubleshoot the issue."View the full article

Google's AI Shopping tab is now pushing shoppers and searchers to find more products. The prompt responses to your queries can display "Show more products" and other links to get you to view more products.View the full article

Google is showing a "See more" button in some of the AI Mode results. This has been happening for almost the past month on desktop and probably mobile. It seems to come up more often for shopping related results, to load more products from the Google Shopping Graph.View the full article

Google's February 2026 Google Discover Core Update has officially completed rolling out after just over 3 weeks. This update started on February 5, 2026, and was completed on February 27, 2026.View the full article

Google Ads is rolling out text guidelines for all advertisers globally in AI Max. We thought the rollout started more broadly last October, after it was announced last September, but now it is really fully rolling out.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications. This is because Google is "seeing significant interest in the developer community for Google Ads API access, and are receiving an increase in developer token access applications," the company said.View the full article

This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. Grokipedia is seeing a decline in visibility in Google Search and ChatGPT...View the full article

The other day, Google released the Google Search Console AI-powered configuration tool and we continued to wonder when the other features, like branded queries and the social channels would go live. Well, Google's John Mueller confirmed Google is still testing those two features before they are more fully rolled out to more users.View the full article

Google announced updates to Circle to Search where it now doesn't just look at the part you circles but apparently the whole image, so it can get more context. "New multi-object image search helps you find more items from one picture at the same time in Circle to Search," Google explained.View the full article

Microsoft Bing Search is testing a new layout for videos within the search results. Instead of a list view, Bing is testing a two-by-two grid layout.View the full article

Google is testing adding "web mentions" to the retailer store page under the reviews section. I cannot replicate this yet, but web mentions shows what people are saying about the retailer on sites like Reddit and other social platforms, whereas reviews are reviews left on Google.View the full article

This week...View the full article

Google is testing a new widget for the Google Discover feed where you can follow news publishers and/or topics. It is called the "home follow widget."View the full article

A new agency-dedicated experience Merchant Center experience from Google should streamline managementView the full article

Did you know that the Google AI Overviews link citation paperclip icons are blue before you click to see more of the overviews and then after you click on them, that icon turns to a gray color.View the full article

There has been an uptick in complaints from businesses around Google local reviews disappearing or being removed. We had something similar last October and it was fixed in December and now I am seeing more complaints about reviews going missing.View the full article

Google sent out an email to some Google Ads advertisers about changes coming to Google Ads budget pacing for ad scheduling. These changes go into effect on March 1, 2026.View the full article

As I noted in my story yesterday about Google reviews dropping out, Google has updated the Google Business Profiles review policies, the Prohibited & restricted content section.View the full article

Google is testing removing the dates from the articles shown in the Google Discover feed. This is a limited test, Google confirmed, to see the impact of removing the date value.View the full article

Some time ago, Google updated the flow for the Google Business Profile verification. And the issue is, if you fill it out wrong, it can have consequences for that Google business listing in the future.View the full article

Google has released a minor version update to the Google Ads API, version 23.1. This update has changes to account management, campaigns, conversions, incentives, planning, reporting and more.View the full article

Microsoft Advertising has now rolled out the self-serve negative keyword lists. This launched a couple of days ago and was announced by Navah Hopkins, the Microsoft Ads Liaison.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode has better link cards to recipe sites now...View the full article