Link Building Strategies

Are you ready for the monthly Google Webmaster report...View the full article

Google updated its image SEO best practices and Google Discover documentation to clarify how Google picks a preferred image thumbnail for Google Search and Google Discover. Google wrote it "uses both schema.org markup and the og:image meta tag as sources when determining image thumbnails in Google Search and Discover."View the full article

Google has removed a whole section from its JavaScript SEO documentation because it was outdated and Google says loading content with JavaScript does not make it hard for Google Search.View the full article

There are a number of complaints that the Google Search Console bulk data export to BigQuery is not working. The issue seemed to have started several days ago and is still not working today.View the full article

Google's John Mueller revealed an interesting tip on Bluesky the other day for anyone still disavowing links. John explained that site owners can indeed disavow entire TLDs if they want to. Note...View the full article

For the original iTunes version, click here. This week...View the full article

Some are wondering when the Google Search ranking volatility will begin to cool down a bit. While many of the tools continue to show heated volatility over the past weeks, some are starting to show signs of cooling.View the full article

Google is now (past few weeks?) sending out emails when it detects fake or incentivised reviews on your Google Business Profile. Google also says it has removed the fake or incentivised reviews that were identified. View the full article

We've seen Google use AI for local panel descriptions, menus and more. But now Google is also using AI to generate a list of services a local business offers.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google. This was published in the Google Merchant Center help documentation section.View the full article

Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services policies.View the full article

Google's John Mueller again spoke about the disavow link file. This time he said that while "most sites don't need it, he added but "that's not all sites." Some sites may indeed need to disavow links.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Liz Reid, Google's head of search...View the full article

Google may be testing a new ad unit named Sponsored Places. I think this is new, I mean, have any of you seen this before in the search results? Instead of it saying "Sponsored results" or a local pack with sponsored listings.View the full article

The Google Search Console page indexing report seems to be missing a chunk of data. The missing data is from December 15th and earlier, but we do have data from December 15th (14th) through today.View the full article

Google Search rankings remain heated into March - I mean, I can post about this every day but now I am at the point of just doing it weekly. We thought things might be cooling a bit, but the volatility really has not cooled much at all.View the full article

There is a Google patent named AI-generated content page tailored to a specific user. It describes the use of AI to create custom landing pages and when a user performs a search, Google Search sends the user to the AI-generated page instead of the page on the company's website.View the full article

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label on Bing, until now.View the full article

Google has sent notices to some advertisers asking them to confirm whether their campaigns contain European Union political content. The deadline to confirm is by March 31, 2026.View the full article

This is a programming note that I will be not be posting here for the next several days. I am not exactly sure how long it will take and when I will be back at 100% but I am expecting it to take at least several days.View the full article

A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult.View the full article

The Google Search team and the Google Ads team released two different videos this week that I thought you should all listen to, at least in the background. In short, Martin Splitt and Gary Illyes from the Google Search team spoke about how browsers parse HTML. Ginny Marvin and Ads UI Product Manager Abby Butler and Search Ads UX Lead Adam Bullock spoke about search experiences with search ads.View the full article

Google might be allowing publishers to claim their profiles and publications on Google Discover. I mean, there were forms of this for Google News, Google Business Profiles, even Google Search over the years, but there are hints this is coming to Google Discover.View the full article

Google seems to be rolling out colorful sections in the knowledge panels. Sometimes you will see gray, sometimes blue, sometimes orange and sometimes green and maybe more. We saw this on mobile over a decade ago, so this does seem new, especially on desktop.View the full article