Link Building Strategies

This week, we had a pretty big update touch down early on and it really continued throughout the whole week, I named it the Movember update. Google Opal tool encourages you to create optimized AI content at scale. Google said...View the full article

Here is a recap of what happened in the search forums today...View the full article

Google seems to be rolling out the annotations feature within Google Search Console's performance reports. This was a feature Google began testing in May and now it seems to be rolling out. I see it, so do many others in our community - do you see it?View the full article

Google Ads top combinations report now has a Top Combinations option for PMax campaigns. This report should be able to quickly show you your top performing assets including logos, headlines, descriptions, images, sitelinks, and other assets.View the full article

We know Google has been using machine learning and more recently, AI, to generate search result snippets descriptions. Well, here is an example of Google getting a snippet not just wrong, but downright insulting. View the full article

Google added a carousel to the top of the image tab within some Google Search apps, I think it might be a test. The carousel lets you scroll through some ideas to get you started with your image search.View the full article

There have been several complaints over the past week about Google showing searchers its old Google Search design. Some of those search results seem to lead to a broken interface, while others just look like they are from a decade or so ago.View the full article

Google Ads may be introducing a new bidding type named Journey Aware bidding in 2026. This will be reportedly for search campaigns using Target CPA.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation. The agentic booking works with dinner reservations and Google previewed booking for hotels and flights.View the full article

Google confirmed a new search algorithm update - well, this is just a weather feature - but it is a stormy one. Well, maybe not. Google said Google Search's weather results were updated to what they call WeatherNext 2 - Google's "most advanced and efficient forecasting model."View the full article

Microsoft is testing a new ad label for the Bing Search ads labeled "Ads related to" followed by the query the ads are related to. In the example below, it shows "Ad related to: Cushions"View the full article

Google Ads has rolled out the "Campaign total budget" feature for Performance Max (PMax) campaigns. This was available for other match types and is now available for PMax.View the full article

For a decade now, Google's John Mueller has been saying consistency is the most important SEO advice you can give someone. In 2025, he said it again, posting on Bluesky, "Consistency is the biggest technical SEO factor."View the full article

Cloudflare, which is used by around 20% of all websites (including this one), is having major outages this morning. Lots of site owners are concerned with how this may impact Google, Bing, and other crawlers. The truth is, these search engines have seen this many times before and it can handle it.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google thought about how to give publishers control over AI using its content, but well...View the full article

Only two months ago, Google officially rolled out the follow feature on Google Discover. Now, that feature is no longer active and Google has removed the documentation associated with it.View the full article

Google announced some new features for Google Maps including a big one for reviews, where reviewers can now use nicknames instead of their real names when leaving reviews. Plus, Google added trending places to the explore tab and insider tips/know before you go to the results.View the full article

A court document from the Department of Justice Google monopoly case shows Google internally discussed six different options for giving (or not giving) publishers control over AI usage. The options range from do nothing new to add options to opt out of just AI Overviews (formerly known as SGE).View the full article

I am seeing some signs of a Google search ranking update over the past day or so but the chatter is super limited right now. Many of the tools spike yesterday but like I said, the SEO community chatter was calm. I wonder if this volatility was related to maybe the Cloudflare outage or Gemini 3 rolling out.View the full article

As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be testing variations of that button.View the full article

Google has updated the list of countries where using Google Ads for offline gambling advertising is prohibited. Google updated the list on November 19, 2025 to match countries where offline gambling is not allowed.View the full article

In April, we saw a small disclaimer on the Google AI Overviews within Google Search to "Check important info." Well, Google is testing a much larger disclaimer, at the bottom of the AI Overview that says, "Double-check important information" and "It's a good idea to check info in multiple places" with a "Learn more" button.View the full article

Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters. Plus, these filters will be AI-assisted, I am told.View the full article

More and more people are starting to see Google Ads within the Google AI Mode results. Google told us these ads were being tested on desktop AI Mode results back in May and over the past several weeks, more and more are starting to see them in the wild.View the full article