Link Building Strategies

Google has removed the visit website button from the first screen of the Google Maps hotel results. Instead, you first need to click on the "Check availability" to get to the visit website button.View the full article

Microsoft made a small update to the Microsoft Advertising console where there is now an "All accounts" tab. This lets you see all your accounts in one place with quick access to account summaries, recommendations and more.View the full article

Google's December 2025 core update is now done rolling out, it took 18 days and 2 hours to complete. The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 at around 2:05 pm ET...View the full article

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google questions the need for ccTLDs for all websites that go international. Google's John Mueller calls some SEO content...View the full article

Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch." He wrote, "And let's be honest'"most of that SEO content is just digital mulch. (...) If your blog exists solely to rank, it's living on borrowed time."View the full article

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by conversion action metric.View the full article

Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US. View the full article

Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a "Browse with AI" button. The button is more colorful and in your face, which probably gets more users to notice it.View the full article

Google's John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, "you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites."View the full article

Here is a recap of what happened in the search forums today...View the full article

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google has deleted a ton...View the full article

A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored content within the AI responses given by ChatGPT.View the full article

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel performance reporting as her number one feature release for Google Ads in 2025.View the full article

Google is testing placing the search results in the center of the screen, instead of aligning it more to the left of the screen. This is an ongoing test we have seen on and off over many many years and it is still going on.View the full article

Google's John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for. In short, don't go online and complain that your site is named Best SEO blog and you don't rank in the number one position in Google Search for [best SEO blog].View the full article

Google updated its JavaScript SEO documentation for the third time this week, this time to say that "while pages with a 200 HTTP status code are sent to rendering, this might not be the case for pages with a non-200 HTTP status code."View the full article

Back in October, many businesses reported that reviews left on their Google Business Profiles were disappearing. It wasn't happening to every business, but it was widespread. Last night, I was told the bug had been fixed and that the reviews should be returning.View the full article

Google is bringing Gemini 3 Flash to AI Mode, bringing much of Gemini 3's power without waiting too long - hence the "Flash" part of the name. Robby Stein from Google said, "Starting today, we're rolling it out globally in Search as the default model in AI Mode."View the full article

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using JavaScript. Google wrote, "The best way to set the canonical URL is to use HTML, but if you have to use JavaScript, make sure that you always set the canonical URL to the same value as the original HTML."View the full article

John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about "Thoughts on SEO & SEO for AI." In short, they both said SEO for AI is the same as SEO for traditional search but then they got into it.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing a number of new sports-related search features within Google Search. These include a "What's new" section, "Discover more" section, a Play-by-play section, What people are saying and more. And some of these features, when clicked, take you into AI Mode.View the full article

This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI Mode. Google Search...View the full article

Google reportedly has a bug that displays incorrect product reviews in Google Search for a retailer. It is now pulling from text on the page that includes the Google Business Profile reviews, despite the product reviews not being there and not being marked up on the page.View the full article