Link Building Strategies

Here is a recap of what happened in the search forums today...View the full article

After almost a month delay with the page indexing report within Google Search Console, the report is now back to its normal timeframe. This morning it was reading that the last updated date was November 21st. Now, it is reading December 14th, which is a normal delay for this report. View the full article

Microsoft is also testing underlining the text of the Bing Ads search snippets and descriptions. I am not sure if those underlined words are links or not but I assume so.View the full article

Back in October, many businesses reported that reviews left on their Google Business Profiles were disappearing. It wasn't happening to every business, but it was widespread. Last night, I was told the bug had been fixed and that the reviews should be returning.View the full article

Google is bringing Gemini 3 Flash to AI Mode, bringing much of Gemini 3's power without waiting too long - hence the "Flash" part of the name. Robby Stein from Google said, "Starting today, we're rolling it out globally in Search as the default model in AI Mode."View the full article

Google updated its JavaScript SEO best practices document with a new section on how to set the canonial URL when using JavaScript. Google wrote, "The best way to set the canonical URL is to use HTML, but if you have to use JavaScript, make sure that you always set the canonical URL to the same value as the original HTML."View the full article

John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about "Thoughts on SEO & SEO for AI." In short, they both said SEO for AI is the same as SEO for traditional search but then they got into it.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google updated its JavaScript SEO documentation for the third time this week, this time to say that "while pages with a 200 HTTP status code are sent to rendering, this might not be the case for pages with a non-200 HTTP status code."View the full article

Google has updated the Google Business Profiles verification issues support form. This makes it easier to pick a specific issue you had when trying to verify a business within Google Business Profiles.View the full article

Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center.View the full article

Google is testing a number of new sports-related search features within Google Search. These include a "What's new" section, "Discover more" section, a Play-by-play section, What people are saying and more. And some of these features, when clicked, take you into AI Mode.View the full article

Google reportedly has a bug that displays incorrect product reviews in Google Search for a retailer. It is now pulling from text on the page that includes the Google Business Profile reviews, despite the product reviews not being there and not being marked up on the page.View the full article

This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI Mode. Google Search...View the full article

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer is also yes.View the full article

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen.View the full article

Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem to have been rolled out to all advertisers yet, but Mike Ryan noticed it was rolling out on some of his MCC accounts.View the full article

Here is a recap of what happened in the search forums today...View the full article

Microsoft is testing a "more sources" section within the Bing Search results. This seems to load a different user interface, with long card-shaped search results that you can slide through as a carousel.View the full article

Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads reporting section. Google Ads suggested questions and prompts at the top of the report, which it thinks you would find helpful to chat with an AI bot about.View the full article

Earlier this year, Google lowered the size of your data segment customer lists to 100 active visitors for the Google Display Network. Now, Google updated that to also be 100 active visitors for the Search Network and YouTube.View the full article

Every year, for the past 18 or so years, Google's John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking and SEO concerns. This year is no different; John Mueller has responded to several concerns on Reddit and other social media platforms today.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of traffic from Google surfaces to news publishers; that number is now down to 27%.View the full article

Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is not flowing into the reporting. Adesh, from the Google team, responded that the Google "teams are actively reviewing this and working toward a resolution."View the full article