Link Building Strategies

Google announced a number of new Google Ads Performance'¬'­ Max'¬'­ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.View the full article

Google Ads has a new feature in the keyword planner tool that will auto-organize new keywords into ad groups for you. This feature will take your new keywords and auto-organize them into keyword ideas in ad groups. View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has made a number of updates to the product analytics section within Google Merchant Center Next. Organic conversions have been renamed to Purchases. Plus, Google lets you specify it's traffic to PDPsm instead of products, and labels.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new study shows AI search engines way too often gets the answer wrong...View the full article

In December, Google told us they are testing powering AI Overviews using Gemini 2.0. We think we even saw Google testing this in the wild with deeper AI Overviews with tons of links. Well, now, in the U.S. AI Overviews are officially powered by Gemini 2.0, it is no longer a test.View the full article

It is time for the monthly Google Webmaster Report. We are now in March as we continue to wait for the first Google core update of 2025. We did have a number of big unconfirmed Google updates, as documented below. View the full article

Another update in the revised Google Quality Raters Guidelines that was updated on January 23rd was that they added a section for recipe sites and said that requiring "significant scrolling" or making it hard to find the jump to recipe button is not a good thing.View the full article

Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email. Plus, Google added five proof upload boxes to upload more evidence for Google to review.View the full article

Google has rolled out AI Overviews to more European regions after we caught them testing these AI Overviews earlier this month. AI Overviews are now officially live in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google rolled out AI Mode to more users...View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing more Google Search ranking volatility kick off yesterday...View the full article

Retailers have been complaining for the past several days that there is a bug in Google Merchant Center when trying to add the shipping rates and costs. Step four of that process just bugs out and it is preventing some merchants from completing their details and advertising with Google Ads or listing free listings in Google Shopping.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Search is testing a new section in the search results titled or named "Background." This includes articles from news publishers, with I guess, more background information than you would find from others.View the full article

A few weeks ago, we saw Microsoft testing green colored sponsored URLs for the Bing search results. Now I am seeing reports of both underlined and bolded URLs and titles of the sponsored results, where the organic/free listings are not underlined or bolded.View the full article

Google has released version 19 of the Google Ads API, v19 adds enhanced video assets for Performance Max campaigns, updates to brand guidelines and tons of other additions, changes and removals. View the full article

Google is making more changes to the Google Publisher Center, in March Google News will fully transition to automatically generated publication pages in March.View the full article

Google added QR codes that you can give your customers to quickly leave you a review for your business on Google Search and Google Maps. This can be accessed in your Google Business Profiles under the reviews section.View the full article

Google announced a number of updates to Google Shopping and Search with AI enhancements and expansions. Specifically rolling out vision match, a new try out new looks feature and expanding the try on feature to more clothing.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Reddit blamed Google's search algorithms for not meeting its expected user growth - yea, no joke...View the full article

Google Merchant Center recently began showing AI-generated summaries for how well your performance is doing with Merchant Center in Google Search. These are labeled as "experimental" and "AI-generated."View the full article

Here is a recap of what happened in the search forums today...View the full article

Google Ads had a bug with the sitelinks creation page, where the prefill functionality was not working right. Google confirmed the issue and said it was "very limited and was not widespread." View the full article

Google has this new map unit that is titled "Related places" and shows a map with a carousel beneath it of related places. This actually comes up for brand name searches, which isn't great - why would you want Google to show competitor names when you search for a specific brand name.View the full article