Link Building Strategies

Here is a recap of what happened in the search forums today...View the full article

So after Google literally paid Reddit for its content and then ranked them incredibly well in Google Search and its search features, Reddit during its earnings call blamed Google's search algorithm for not hitting its expected user growth.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing new shuffling with the Google search results...View the full article

Google seems to be adding links to review publishers when you hover over some of the product results, popular products, snippets. The links show only after the box expands, and it includes a snippet of content and then a link to the source.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Financial Times interviewed Google's head of search, Liz Reid. Google AI Overviews can link to itself over and over again...View the full article

Have any of you heard of the Google Ads mystery shopping rating? Well, it may be used by Google for the overall store rating, which is calculated from customer reviews and a "Mystery Shopping Rating," according to a Google Ads rep.View the full article

Google search ranking volatility is heated this week, but some of the tools are having issues tracking them. Google is sending out penalties, manual actions...View the full article

Microsoft is now placing quick buttons or tabs to quickly jump from the Bing Copilot Answer to Bing image or video search results. I am not sure why or when Bing decides to show this but they are, for some (not all) queries that respond with a Copilot Answer. View the full article

Over the weekend Google launched Product Studio AI features to Google Business Profiles products. Now when you add/edit products on your local Google Business Profile, Google will let you "change the background scene of your product with Product Studio, a generative AI tool which helps you create engaging imagery to showcase your products," Kara from Google said.View the full article

Google added QR codes that you can give your customers to quickly leave you a review for your business on Google Search and Google Maps. This can be accessed in your Google Business Profiles under the reviews section.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing replacing the low key website / URL button in the knowledge panels within Google Search, with a large blue button. I mean, this blue button makes it was more clickable, a much larger and more visible call to action, than the normal button you see in Knowledge Panels.View the full article

Google has updated its Google Business Profiles reinstatement emails to now include the case number on the first appeal email. Plus, Google added five proof upload boxes to upload more evidence for Google to review.View the full article

Did you ever want to validate to see if Google or other search engines can see your tabbed (hidden in a tab) navigation or content? Well, John Mueller from Google listed some ideas on how to do so.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google has posted a notice in the Google Ads console reminding advertisers about the upcoming brand guidelines changes that are now slotted for March 2025. This change was communicated numerous times and the deadline has been pushed off here and there.View the full article

Google may be rolling out the high value new customer mode for Google Ads advertisers, after it has been in beta for some time. This setting lets you set different bidding priorities for high value new prospects, regular new customers and existing ones.View the full article

In December, Google told us they are testing powering AI Overviews using Gemini 2.0. We think we even saw Google testing this in the wild with deeper AI Overviews with tons of links. Well, now, in the U.S. AI Overviews are officially powered by Gemini 2.0, it is no longer a test.View the full article

It is time for the monthly Google Webmaster Report. We are now in March as we continue to wait for the first Google core update of 2025. We did have a number of big unconfirmed Google updates, as documented below. View the full article

Google is testing a new shopping ad format. This format expands product listings available within a store, shows the products with larger images and product details and then lets you swipe through a carousel of those items.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped the horrid page annotations feature, thankfully...View the full article

Google is now using generative AI, and labeling it as such, within the Google Search product details overlay. When you click on a product listing in Google Search, the overlay window has a section called top insights. That section can be generated using AI.View the full article

Google is now showing AI Overviews within the movie review summaries in Google Search. Under the review summaries is a disclaimer that reads, "Al overviews are experimental."View the full article

Here is a recap of what happened in the search forums today...View the full article

Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure this is no surprise to many of you, I mean, we see them so often now.View the full article