Link Building Strategies

OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.View the full article

The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is "pretty active on launch day trying to understand what's working."View the full article

I know Google said on November 18th that Gemini 3 was "shipping in Search on day one." But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, "We've just shipped intelligent automatic model routing to Gemini 3 Pro for your toughest questions in AI Mode."View the full article

Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks.View the full article

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one account, the Ads Advisor responses can mix advice from one chat you had about one client account, to a new chat on a totally different client's account.View the full article

Google's John Mueller said that rewriting AI content by a human won't change the site's ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the purpose of the site.View the full article

Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an update. I suspect the update and volatility started a couple of days ago, maybe on Monday, November 24th.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google uploaded its Thanksgiving Doodle to the Google Search home page, google.com. It is a typical and expected cute Google Doodle - more on that later. But when you click on it, you are not taken to the Google search results page, instead you are taken directly into AI Mode.View the full article

Google's John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed their clients for GEO services.View the full article

Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger and Zalo, the Vietnamese instant messaging multi-platform service.View the full article

The Google local pack within the Google Search results changes, I think. When you click on the "More businesses" button at the bottom of the local pack, you aren't taken into Google Maps anymore; you are taken to the Google Places tab. And then when you scroll to see more, the pagination is broken.View the full article

Google's John Mueller reminded us about when case sensitivity matters for Google Search and SEO when it comes to your URLs. In short, Google will probably figure it out based on two URLs having the same content on it but why leave it up to Google, so make sure to be consistent with your URLs so Google doesn't need to figure it out.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google says Google Ads is not going away...View the full article

This week, we covered more Google Search ranking volatility mid-week. Google Search Console launched query groups reports. Disney's sitelinks in Google Search seemed to have been hacked. Google reminded us about...View the full article

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. He explained how to do SEO for AI Mode and he was crystal clear that Google Ads is not going away with the release of these new AI features.View the full article

Google may have a new chart in the Google Ads overview tab named cross campaign metrics. It seems similar to the Cross-Media Reach Measurement but this is shown in the overview tab and not in that specific report.View the full article

Google seems to have added a download option to the Google Merchant Center promotions section. when creating promotions in Google Merchant Center, the download button will be on the bottom right of the screen.View the full article

Robby Stein, VP of Product for Google Search, was interviewed on the Silicon Valley Girl channel by Marina Mogilko about AI Search at Google. And one of the questions she asked was on how to show up in these Google AI responses. Robby Stein essentially said there is a lot of overlap between normal SEO for web search but the key difference are the "the kinds of questions" people ask AI versus traditional search.View the full article

Microsoft is testing a "see more" link within the Bing Search image carousel on search result snippets. Sometimes Microsoft will show an image carousel below a search result snippet, sometimes it will show product results and sometimes it won't show at all.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...View the full article

About a week ago, if you searched for [disney account] and looked at the Disney search result listing in Google Search, you'd see a sitelink that reads, "Black hat SEO approaches..." And guess what, that sitelink is still live.View the full article

Google Merchant Center Next added new analytics data to the Promotions tab/section. This shows you two new analytics charts including "Your promotions at a glance" and "Performance in the last 28 days." These are summary cards to see how well your promotions are performing in Google Search.View the full article

Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for advertising.View the full article

Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business.View the full article