Link Building Strategies

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped the horrid page annotations feature, thankfully...View the full article

Microsoft Bing is testing placing a "more videos" section in the Bing Copilot answers. Recently we covered how Bing placed images and video links but this implementation makes more sense.View the full article

Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to automatically create backgrounds for their images in Google Shopping Ads.View the full article

Google has this new map unit that is titled "Related places" and shows a map with a carousel beneath it of related places. This actually comes up for brand name searches, which isn't great - why would you want Google to show competitor names when you search for a specific brand name.View the full article

Google is showing AI-generated review summaries on some top quality store pages. So when you click on a specific retailer or merchant's top quality store link, at the top of the reviews you may see an AI-generated summary of those reviews.View the full article

Google has posted an update on the reviews bug we first reported on a week ago, that it later confirmed this past Monday and we saw a fix rolling out starting on Tuesday. The short, it is not yet fully fixed but it should be in the coming few days.View the full article

Google has sent out an email to its Google Local Service Ads advertisers, notifying them that they are now letting searchers use a booking link to schedule an appointment or service, when the booking link is detected on the Google Business Profile of that business.View the full article

If you go to Google Shopping and enter a query that is not shopping related, Google will add a button above the shopping results asking you to search Google for that query.View the full article

Google has posted some fresh data, saying they answer over 5 trillion searches per year. The last time we saw this data was in 2016, when Google was at 2 trillion searches per year and then 1.2 trillion in 2012.View the full article

Google is testing opening the normally closed/collapsed AI Answer box. Meaning, normally you need to manually tap to expand the answer, here Google is testing opening these boxes by default, without you needing to click expand.View the full article

Last April 2024, Gary Illyes from Google said he was on a mission to make web crawling more efficient, he wanted to "figure out how to crawl even less, and have fewer bytes on wire." Gary updated us saying "there's lots more in works" for this but implies some improvements have already been made.View the full article

Here is a recap of what happened in the search forums today...View the full article

Google seems to be adding links to review publishers when you hover over some of the product results, popular products, snippets. The links show only after the box expands, and it includes a snippet of content and then a link to the source.View the full article

Google has upgraded the emails Google Business Profiles sends when your verification has failed. It now shows the reason(s) a verification has failed and what you need to do to become verified in Google Business Profiles.View the full article

Here is a recap of what happened in the search forums today...View the full article

Apple seems like it may be preparing integration Google Gemini in Apple Intelligence as an option for its users to select. Aaron Perris from MacRumors spotted hints in the iOS 18.4 beta code that Google is listed alongside OpenAI as a "third party model."View the full article

While we've seen AI Overviews in the United States for a while now, and while Google has expanded them to 100+ countries - they are still not officially launched in many European countries like Germany, Switzerland, Italy and others. Well, now we are hearing that Google is testing AI Overviews in those countries.View the full article

Here is a recap of what happened in the search forums today...View the full article

Did you know that 10% of all searches on Google from a younger audience start with Google's new circle to search feature? That is what Roma Datta Chobey, the Managing Director at Google India, said last week.View the full article

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Posted a status update on what we're seeing from the Google March 2025 core update...View the full article

In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search.View the full article

Google is testing replacing the low key website / URL button in the knowledge panels within Google Search, with a large blue button. I mean, this blue button makes it was more clickable, a much larger and more visible call to action, than the normal button you see in Knowledge Panels.View the full article

Google is sometimes showing a hyperlink at the bottom of its search results named "About this data." This links to a Google help document in Merchant Center support named "How Google sources and uses information in the brand profile."View the full article

Here is a recap of what happened in the search forums today...View the full article

Google is testing spelling out the search menu and instead of saying "All," Google is testing writing out "All results." I am not sure why Google is testing this, but Google is always testing these small changes.View the full article